Lesson 2

Question 1

Sensation

Answer 1

The process where our sensory receptors and nervous system receive and represent stimulus from our environments
- Bottom up processing

Question 2

Perception

Answer 2

A top down processing way that our brains organize and interpret sensory information and put it into context.
- enabling us to recognize meaningful objects and events

Question 3

Bottom-up Processing

Answer 3

Analysis that begins with sensory receptors and works up to the level of the brain - relies on sensation over perception

Question 4

Top-down Processing

Answer 4

Information processing is guided by higher-level mental processes, as we construct perceptions, drawing on our experience and expectations.
- How our brains make use of information that has already been brought into the brain by one or more of the sensory systems

Question 5

Perceptual Set

Answer 5

A predisposition to perceive or notice some aspects of the available sensory data and ignore others.
- Cognitive bias that affects the way people interpret things based on their expectations and past experiences

Question 6

Schema

Answer 6

A pattern of thought or behavior that organizes categories of information and the relationships among them

Question 7

Selective Attention

Answer 7

Focusing intently on one task

Question 8

Inattentional Blindness

Answer 8

When we become unaware of other visual stimulus around us

Question 9

Change Blindness

Answer 9

Failing to notice changes in the environment e.g when we are watching a magician’s left hand we fail to notice him changing cards with his right.
- A form of inattentional blindless

Question 10

Cocktail Party Effect

Answer 10

The ability to focus one’s attention on a particular stimulus while filtering out a range of other stimuli (ie, noise)