Lesson 2 Flashcards
What percentage of people like it when brands respond to questions online?
83%
What percentage of people like it when brands join a conversation online?
68%
What percentage of customers make a purchase with a brand that is responsive to its customers and prospects on social media
48%
Social Media Monitoring is?
Actively looking for mentions and conversations pertaining to your business and your competitors and customers
Social Listening Is?
How you track, anaayze and respond to conversations across the web.
What percentage of customers will unfollow a brand if they deliver poor customer service?
56%
What percentage of customers expect a response within one hour of a complaint
40%
What is the 1st benefit of Social Listening
It allows you to measure the success of your online (and sometimes offline) strategies)
What is the 2nd benefit of Social Listening
It helps you manage your reputation
What is the 3rd benefit of Social listening?
It helps you identify your biggest fans and influencers
What percentage of U.S Online consumer’s purchase decisions are influenced by their friends?
81%
What percentage of consumers are influenced by posts of brands they follow on social media?
78%
What is the 4th benefit of Social Listening?
Social listening helps you discover new product ideas and enhancements to existing products
What is the 5th benefit of social listening?
Watching the competition?
What is the 6th benefit of Social Listening?
It helps you identify new business opportunities
