Lesson 2 Flashcards
1
Q
What is a SWOT Analysis?
A
The SWOT analysis is an analysis process that aims to identify and analyze the company’s strengths and weaknesses as well as the external opportunities and threats the company faces.
2
Q
What is the internal conditions in SWOT-Analysis?
A
The internal conditions in a SWOT analysis relate to the company’s own situation, that which only concerns the company and over which the company itself has an influence
3
Q
What are the external conditions in SWOT-Analysis?
A
The external factors occur outside the company and which cannot be influenced, but which have an impact on the company’s sales and future opportunities and which the company must therefore exploit or adapt to in the best possible way
