Lesson 2 Flashcards
is about creating harmony among
the elements and having them come
together in a final product that is
unequivocally outstanding.
Design
Are fundamental concepts that guide the
arrangement and organization of elements in visual
arts, graphics, and other creative works.
PRINCIPLES OF DESIGN
principles of design
BALANCE
UNITY
MOVEMENT
EMPHASIS
RHYTYHM
CONTRAST
PROPORTION
Refers to the distribution of visual weight
in a design. It ensures that no one part of
the design overpowers another, creating a
sense of stability
balance
types of balance
Symmetrical (formal), asymmetrical
(informal), and radial balance.
guides the viewer’s eye
through the design, creating a sense of
action or directing the gaze in a specific
order. This principle helps control the flow
of the design
Movement
the two sides of a work art are not exactly the same, but are still visually balanced
asymmetrical
(informal)
parts on both sides are the same; when elements on
both sides of a central line (vertical,
horizontal, or diagonal) are identical or
similar, creating a mirror-like reflection
Symmetrical balance (formal)
Occurs when elements are arranged
around a central point, radiating outward
in a circular pattern
Radial Balance
Ensures that all parts of a design work
together cohesively. It gives a sense of
wholeness and harmony to the overall
composition.
unity
Directs attention to the most important
part of a design. This principle highlights
the focal point, making it the first thing the
viewer notices; is like putting a spotlight on
the most important part of a design.
Emphasis
is the repetition or alternation of
elements to create a sense of organized
movement
Rhythm
Emphasizes the differences between
elements, making some stand out more
than others. It can be created through
color, size, shape, texture, or typography
Contrast
Relates to the size relationship between
different elements in a design. Proper
___ ensures that elements are
sized appropriately relative to one
another.
proportion
red + blue + green =
white
Is the study of how colors interact with each other and how
they affect human emotions and perceptions.
COLOR THEORY
magenta + yellow + cyan
black
two color system
Additive and Subtractive
is based on
light. It involves combining colored light
to create other colors.
additive color
is based
on the absorption and reflection of
light. It involves combining pigments,
inks, or dyes to create colors.
SUBTRACTIVE COLORS
magenta + yellow =
red
Cyan + magenta =
blue
yellow + cyan =
green
name & properties
of a color that
enables it to be
perceived
Hue
Different aspects of Color Appearance
Hue, brilliance and Saturation
how light or dark a
color is
Brilliance
the level and mixture
of white, black, grey
or complimentary
included in colors
Saturation
These are the basic colors that
cannot be created by mixing other
colors.
PRIMARY COLORS
The primary colors are
red,
blue, and yellow.
These are colors created by mixing
two primary colors.
SECONDARY COLORS
These are colors made by mixing a
primary color with a secondary
color, like red-orange or blue-green
TERTIARY COLORS
is a circular
diagram that visually represents the
relationships between different colors.
color wheel
Are groups of three colors that are next
to each other on the color wheel. These
colors share a common hue, which gives
them a harmonious and visually pleasing
relationship.
ANALOGOUS COLORS
Combinations of
opposite or analogous colors are
harmonic
Opposite colors
are
complementary
a color plus white
TINT
a color plus black
TONE
a color plus its
complementary, which when
mixed just right creates grey
SHADE
are the lights and darks of a color you create by using black and white with a color
Color values
are colors that don’t typically show up
on the color wheel and are considered to be without
strong hues.
Neutral colors
Common neutral colors
Black
white
gray
beige
brown
taupe
are colors that evoke warmth because they remind
us of things like sunlight, heat, or fire.
Warm colors
common warm colors
red
orange
yellow
gold
are colors that evoke a sense of calm, relaxation, and
tranquility. They are often associated with nature, like water, sky,
and vegetation.
Cool colors
refer to colors that stand out against each other,
creating a sharp visual difference when placed side by side
Contrast colors
common Cool colors
Blue
Green
Purple
teal
example of contrast color
black and white
red and green
Blue and orange
are passionate, energetic, and confident
RED
warm, cheerful, and creative
orange
bright, lively and happy
yellow
inspiring, magical, and elegant
purple
soothing, harmonious, and calm
blue
restful, refreshing and natural
green
