Lesson 2 Flashcards
It refers to professional discipline which focus on identifying business needs and determining solutions to
business problems.
Business Analysis
___________ may include a software-systems development component, process improvements, or organizational changes, and may involve extensive analysis, strategic planning and policy
development.
Solutions
framework used to evaluate a company’s competitive position and to develop strategic planning.
SWOT (strengths, weaknesses, opportunities, and threats) analysis
business and management consultant who specialized in
organizational management and cultural change.
the initiator and creator
of the SWOT analysis technique.
Albert Humphrey
Components of SWOT Analysis:
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
It describes what an organization excels at and what separates it from the competition, a strong brand, loyal customer base, a strong balance sheet, unique technology, and so on.
STRENGTHS
It stops an organization from performing at its optimum level. They are areas where the
business needs to improve to remain competitive: a weak brand, higher-than-average
turnover, high levels of debt, an inadequate supply chain, or lack of capital.
WEAKNESSES
It refers to favorable external factors that could give an organization a competitive advantage.
OPPORTUNITIES
Factors that have the potential to harm an organization.
THREATS
a threat to a wheat-producing company, as it may destroy or reduce the crop yield.
drought
Analysts present a SWOT analysis as a square segmented into four quadrants, each dedicated to an
element of SWOT.
often laid out with the internal factors on the top row and the external factors on the
bottom row.
SWOT Table
Procedures in SWOT Analysis:
Determine your objective.
Gather resources
Compile ideas
Refine findings
Develop the strategy
Benefits of SWOT Analysis:
It makes complex problems more manageable.
It requires external consider. It covers both the internal factors a company can manage and the external
factors that may be more difficult to control.
It can be applied to almost every business question.
It helps to leverages different data sources.
May not be overly costly to prepare.
It helps the organization to identify their power place in the business environment. This can help them to understand the strength of an organization’s current and upcoming competitive position.
It identifies and analyzes five competitive forces that shape every industry and helps determine an
industry’s weaknesses and strengths. frequently used to identify an industry’s
structure to determine corporate strategy.
Porter’s Five Forces
The Five Forces model:
Threats of new entrants
Threats of substitution
Competetive of rivalry
Bargaining power of buyers
Bargaining power of suppliers