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Ecommerce > Lesson 2 > Flashcards

Lesson 2 Flashcards

1
Q

It is an interactive medium. It allows for the exchange of currency, but more than that, it allows for the exchange of value.

A

Internet

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2
Q

It builds on and adapts the principles of traditional marketing, using the opportunities and challenges offered by technology and the digital medium.

A

Digital marketing strategy

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3
Q

“a plan of action designed to achieve a particular outcome”

A

strategy

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4
Q

It is a specific action or method that contributes to achieving a goal

A

tactic

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5
Q

4 step in crafting a successful strategy

A
  1. Context
  2. Objectives
  3. Value-Exchange
  4. Tactics and Evaluate
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6
Q

Who What

A

Context

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7
Q

is an ideal way to understand your business and your market.

A

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

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8
Q

examined the market situation

A

Context

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9
Q

examination of your value proposition

A

Objectives

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10
Q

should speak to both system and story and the tools afforded by technology should be a starting point in the process of developing strategic objectives.

A

Objectives

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11
Q

Digital marketing objectives should be aligned with the brand’s greater strategic objectives. True or False

A

True

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12
Q

What value are you adding to the market, what are you trying to achieve and how will you know if you are successful?

A

Value-Exchange

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13
Q

The objective of this is to increase sales by raising brand awareness online

A

Online Advertising

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14
Q

It encompasses advertising in all areas of the internet

A

Online Advertising

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15
Q

System of reward where by referrers are given a “finder’s fee” for every referrals they give

A

Affiliate Marketing

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16
Q

Widely used to promote websites, with the referrers being rewarded for every visitor, subscriber or customer provided through their efforts.

A

Affiliate Marketing

17
Q

This is the practice of optimizing a website in order to rank higher on the search engine results pages

A

Search Engine Optimization

18
Q

It involves working on parameters set by search engines to ensure that search engines index it when people enter a search term that is relevant for a product or service

A

Search Engine Optimization

19
Q

It has a met role to play in acquisition, as it ensures your organization’s offering will appear in the search results, allowing you to reach potential customers.

A

Search Engine Optimization

20
Q

A from of direct marketing that uses electronic means to deliver commercial medsages to an audience.

A

Email Marketing

21
Q

One of the most powerful digital merketing tactics

A

Email Marketing

22
Q

It is a toll for building relationships with the potential and existing customers

A

Email Marketing

23
Q

It is a tool for building relationships with both potential and existing customer

A

Email Marketing

24
Q

The advertiser only pays for each click on their advent

A

Pay-Per-Click

25
Q

It is the most often used for the advertising on search engine results pages; it is also used in banner advertising

A

Pay-Per-Click

26
Q

They are keyword based

A

Pay-Per-Click

27
Q

Also known as consumer-generated media, or Web 2.0 are media created to be shared

A

Social Media

28
Q

It has changed the face of marketing by allowing collaboration and connection in a way that no other channel has been able to offer

A

Social Media

29
Q

It is useful for branding, raising awareness of the brand story and allowing customer to become involved in the story through collaboration

A

Social Media

30
Q

Process by ehich a brand monitors, measures and manages the conversstions that are happening around it online

A

Online Reputation Management (ORM)

31
Q

Are set of functions that foster an organization’s ability to listen to, alpreicate and respond to those people with whom it is exchanging value

A

WebPR

32
Q

It allows companies to engage in a more immedi form of communication. It is about connecting with customers

A

WebPR

33
Q

It is important in defining what successful value-exchange is worth to an organization and how this worth will be measured.

A

Metrics

34
Q

The metrics that matter to your business objectives are referred to as _____

A

Key performance indicators (KPIs)

Ecommerce (2 decks)

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