LESSON 2 Flashcards
1
Q
means that price differences between countries are eliminated as all markets become one.
A
market integration
2
Q
TYPES OF MARKET INTEGRATION
A
- Horizontal Integration
- Vertical Integration
- Conglomeration
2
Q
- Occurs when a company gains control of other firms or company performing similar market functions at the same level in the market sequence.
A
Horizontal Integration
2
Q
- This occurs when a firm performs more than one activity in the sequence of the marketing process.
A
Vertical Integration
2
Q
- A combination of two or more business entities engaged in either entirely different or similar businesses that fall under one corporate group, usually involving a parent company and many subsidiaries.
A
Conglomeration
2
Q
- Are corporations engaged in dealing with financial and monetary transactions such as deposits, loans, investments, and currency exchange.
A
INTERNATIONAL FINANCIAL INSTITUTION (IFI)
