Lesson 2 Flashcards
is a long range scope and has its focus in organization as a whole.
Strategic Planning
it involves financial planning, financial forecasting, provision of finance and formation of finance policies which lead to firm’s survival and success.
Strategic financial planning
reflects how the company plans to achieve it’s goals and objectives.
Business Plan
Father of modern economics
Adam smith
concern with ways in which firm’s obtain and manage it’s financing to support it’s investing. responsible for determining how scarce the resourcs or funds are committed to the project
Finance Manager
Responsibilities to achieve financial objective
Financing
investing
operating
engaging
Strategic planning multidimensional objective
1.Profitability
2.Expansion Growth
3.Survival
4.Leadership
5. Success
6. Positioning of the Firm
7.Reaching Global Market
8. Brand Positioning
Short and Medium-Term
-Maximization of return on capital employed or return on investment
➢ Growth in earnings per share and price/earnings ratio through maximization of net income or profit and adoption of optimum level of leverage
➢ Minimization of finance charges.
➢ Efficient procurement and utilization of short-term, medium-term and long-term
Long Term
-Growth in the market value of the equity shares through maximization of the firm’s market share and sustained growth in dividend to shareholders
➢ Survival and sustained growth of the firm