Lesson 2 Flashcards

1
Q

refers to the essential competencies (knowledge, skills and attitude) that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming active citizens

A

Media information Literacy

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2
Q

the means of communication, as radio and television, newspapers, magazines, and the internet, that reach or influence people widely.

A

Media

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3
Q

a form of electronic media that can keep and store data digitally. It also allows users to create, view, distribute, modify, and preserve various media types on digital electronic devices

A

Digital Media

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4
Q

used as a medium of communication and advertising.
Companies have used effective marketing and advertising strategies to reach their consumers with different

A

Traditional Media

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5
Q

loved by the majority. These make content available using various electronic communication, all made possible by the power of computer technology.

A

New Media

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6
Q

What are the examples of Traditional Media

A

• Print and Directory
• Outdoor Advertising
• Direct Mail
•Not interactive
• Company oriented
• Non-continuous communication
• Delivers a single message through one way communication
•Controlled
•Data is fixed and unchangeable
•Unlimited and reach and numbers

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7
Q

What are the examples of New Media

A

•Websites
•Social Media
•E-mail Marketing
•Interactive
•Audience Oriented
•Continuous communication
•Two way conversion
• Unlimited Freedom
•Data is instantly Updatable
•Global reach and can acquire unlimited numbers

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8
Q

refers to the time before the existence of recorded or written history. It is also popularly known as the stone age due to the instruments and tools people utilized during those times.

A

Prehistoric Age (Before 1700s)

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9
Q

also popularly known as the _____ due to the instruments and tools people utilized during those times.

A

Stone age

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10
Q

said to be the oldest preserved form of written Greek.

A

Linear B

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11
Q

known as the fourth main type of
prehistoric art, embraces
any artistic activity that involves large stones.

A

Megalithic Art

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12
Q

these times related machines and factories to industries. It began in the eighteenth century in Great Britain when it was making rigorous changes in its economy. There was a drastic shift in technology from
the use of hand tools to power-driven machines.

A

Industrial Age (1700s - 1930s)

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13
Q

developed in the 1830s by Samuel Morse, which revolutionized long- distance communication.

A

Telegraph

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14
Q

helped people during this period to type faster without tiring their hands much.

A

Typewriter

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15
Q

invented by the Scottish inventor Alexander
Graham Bell in the late period of the industrial age. It is considered the most significant invention of this era.

A

Telephone

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16
Q

At this time, people employed transistors’ power that led to a transistor radio, electronic circuits, and early computers. Long-distance communication became more efficient during this time.

A

Electronic Age (1930 - 1980)

17
Q

a small portable radio receiver that uses
transistor circuits.

A

Transistor Radio

18
Q

played a significant role in modern life.

A

Television

19
Q

It was invented to calculate complex wartime ballistics tables.

A

Electronic Numerical
Integrator and Computer
(ENIAC).

20
Q

known as the computer age or digital age. This is a historical period that began in the mid-twentieth century, distinguished by a speedy momentous change from the traditional industry, which is instituted by the industrial revolution, to an economy founded upon information technology.

A

New Information Age (1970s - Present)

21
Q

is a portable device used to make calls using a radio link. Its sole purpose, which is to make calls, has evolved to a more complex device that can send messages, take nictures. record sounds.

A

Mobile phone / Cellphone

22
Q

gives the users access to a vast array of documents that are connected to each other by means of hypertext or hypermedia links

A

World Wide Web (WWW)

23
Q

portable computers that can be taken by the user and use in the varied type of environments and settings such as at work, for playing games, in education, etc.

A

Laptop

24
Q

Give me the 4 Evolution of Media

A

• Pre-historic Age
• Industrial Age
•Electronic Age
•New Media Age

25
Q

Inventions under Electronic Age

A

•Transistor Radio
•Television
•Electronic Numerical Integrator and Computer (ENIAC).

26
Q

Inventions under New Media Age

A

• Mobile Phone / Cellphone
•Laptop
•World Wide Web (WWW)

27
Q

Inventions under Industrial Age

A

•Telegraph
•Telephone
•Typewriter

28
Q

Who invented telephone?

A

Alexander Graham Bell

29
Q

Who invented the typewriter?

A

Christopher Latham’s

30
Q

Who invented the telegraph?

A

Samuel Morse

31
Q

Linear B is?

A

The oldest type of written Greek