Lesson 2 Flashcards
refers to the essential competencies (knowledge, skills and attitude) that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming active citizens
Media information Literacy
the means of communication, as radio and television, newspapers, magazines, and the internet, that reach or influence people widely.
Media
a form of electronic media that can keep and store data digitally. It also allows users to create, view, distribute, modify, and preserve various media types on digital electronic devices
Digital Media
used as a medium of communication and advertising.
Companies have used effective marketing and advertising strategies to reach their consumers with different
Traditional Media
loved by the majority. These make content available using various electronic communication, all made possible by the power of computer technology.
New Media
What are the examples of Traditional Media
• Print and Directory
• Outdoor Advertising
• Direct Mail
•Not interactive
• Company oriented
• Non-continuous communication
• Delivers a single message through one way communication
•Controlled
•Data is fixed and unchangeable
•Unlimited and reach and numbers
What are the examples of New Media
•Websites
•Social Media
•E-mail Marketing
•Interactive
•Audience Oriented
•Continuous communication
•Two way conversion
• Unlimited Freedom
•Data is instantly Updatable
•Global reach and can acquire unlimited numbers
refers to the time before the existence of recorded or written history. It is also popularly known as the stone age due to the instruments and tools people utilized during those times.
Prehistoric Age (Before 1700s)
also popularly known as the _____ due to the instruments and tools people utilized during those times.
Stone age
said to be the oldest preserved form of written Greek.
Linear B
known as the fourth main type of
prehistoric art, embraces
any artistic activity that involves large stones.
Megalithic Art
these times related machines and factories to industries. It began in the eighteenth century in Great Britain when it was making rigorous changes in its economy. There was a drastic shift in technology from
the use of hand tools to power-driven machines.
Industrial Age (1700s - 1930s)
developed in the 1830s by Samuel Morse, which revolutionized long- distance communication.
Telegraph
helped people during this period to type faster without tiring their hands much.
Typewriter
invented by the Scottish inventor Alexander
Graham Bell in the late period of the industrial age. It is considered the most significant invention of this era.
Telephone