Lesson 12- social influence processes in social change

Question 1

Social change

Answer 1

Refers to change that occurs in a society and not at an individual level, occurs when the minority view challenges the majority view and is eventually accepted by the majority

Question 2

Minority influence and social change

Answer 2

Brought about by being:
Committed, Consistent, Flexible
Snowball effect
Social crypto-amnesia

Question 3

Processes of social change

Answer 3

-once majority has accepted minority viewpoint people may conform to the viewpoint due to normative social influence and/or informational social influence
-governments and lawmakers can bring about social change through power and process of obedience
-dictators can also bring about social change through obedience, leads to groups of people changing their behaviour because of the fear of punishment/consequences of not obeying