Lesson 12 Flashcards
A _ is a highly structured yet versatile process. It quickly brings an idea from conception to a prototype that you can test with real users in five days.
Developed by _while working at Google Ventures (GV), this method draws on a range of design thinking and agile development techniques.
Design sprint
Jake Knapp, John Zeratsky, and Braden Kowitz
Who’s involved in a design sprint?
Facilitator
Product owner
UX Designer
Developer
Marketer
Subject matter expert
This team member leads the design sprint and guiding the team through the process. They are typically experienced in running design sprints and are skilled in keeping the team focused and on track.
Facilitator
This person handles the overall vision and direction of the project. _ are advocates of the customer. They also make sure that the project aligns with the organization’s goals and values.
Product owner
This team member creates the visual and interactive designs of the product, such as sketches, wireframes, and prototypes. _also work closely with the product owner to ensure that the design aligns with the overall vision.
UX Designer
The _ builds the product and works closely with the designer to ensure it’s developed according to the design specifications.
Developer
This person develops a marketing strategy for the product and ensures it’s positioned correctly in the market.
Marketer
This individual has specialized knowledge or expertise relevant to the project. You might bring them in to provide insights or expertise that can inform the design process.
Subject matter expert
5 stages of the design sprint process
Understand the problem
Sketch the solution of the problem
Decide on the best solution
Build a prototype
Test with target user or customer
Key principles your team can learn from a design sprint
Focus on the user
Collaboration
Iterative approach
Rapid prototyping
Data-driven decisions
Timeboxing
A design sprint emphasizes understanding the needs of the user and developing solutions that address their problems. By focusing on the user, you’ll create solutions that are more likely to be successful.
Focus on the user
A design sprint brings together people from different disciplines and encourages them to work together to create solutions. By collaborating, you can benefit from diverse perspectives and expertise.
Collaboration
A design sprint involves creating prototypes and testing them with users. This iterative approach lets you and your team quickly refine your ideas based on user feedback.
Iterative approach
A design sprint emphasizes creating quick, low-fidelity prototypes to test ideas. By prototyping early and often, you can quickly identify what works and what doesn’t.
Rapid prototyping
A design sprint involves testing prototypes with real users and gathering data to inform decision-making. By using data to decide, you can make more informed choices and create better solutions.
Data-driven decisions
