Lesson 1.1 The World Of Romance Travel

Question 1

What percent of engaged couples in North America plan a DW

Answer 1

14-24%

Question 2

On average what proportion of couples take honeymoons after their wedding.

Answer 2

9/10

Question 3

The average honeymoon length is

Answer 3

8.6 days

Question 4

Honeymoons are booked X months in advance on average

Answer 4

5.1 months

Question 5

What proportion of couples honeymoon in their wedding locale?

Answer 5

7 in 10

Question 6

Engagement trips

Answer 6

Trips dedicated solely to proposing marriage in a memorable way are a new trend that’s growing in popularity, especially among Millennial clients who want their wedding plans to be unique and memorable.
• “Engagementcations”
• Short weekend trips and cruises fit the bill.

Question 7

Anniversary trips

Answer 7

These trips can be geared around a return to the wedding locale or planned for different destinations but timed around the wedding date.

Question 8

Vow renewals

Answer 8

Some couples enjoy repeating their vows several years after the main event – in the same destination as the initial wedding, or in a different spot.
• Cruises work very well for vow renewal trips.
• Couples may travel alone or bring family and friends with them.

Question 9

Baby moons

Answer 9

Babymoons are getaways taken by couples who’re expecting a baby, so that they can enjoy one last vacation before the newborn arrives.
• Sometimes, they’re taken while the couple is trying to get pregnant.
• Resorts that offer babymoon-related services like prenatal massages and couples spa services are popular choices.

Question 10

Family moons

Answer 10

Familymoons are DW trips, honeymoons, or a blend of both that involve not just the couple but also their children (as well as other relatives and even close friends).
• They’re a great option for “blended” families (couples that have children
from previous marriages) - 65 percent of remarriages fit this description.

Question 11

lifetime value” of romance clients

Answer 11

Your value to the couples you book doesn’t end with that initial DW or honeymoon – it’s just starting. You don’t want to book sales – instead, you want to create deep relationships with those couples to serve them year after year.

• The true value of each new couple you bring in as clients isn’t the commission from that first sale – it’s the “lifetime value” of those clients’ trips booked with you year after year!