Lesson 11 - Cross Elasticity Of Demand Flashcards
What is the cross elasticity of demand?
the responsiveness of the change in demand of one good as a result of a change in the price of another
What does a positive cross elasticity indicate?
the two goods are substitutes
What does a negative cross elasticity indicate?
the two goods are complements
XED > 1
elastic
XED < 1
inelastic
XED = 0
no relationship between the two goods or services
What is the equation for XED?
% change in demand for A / % change in price of B
What is the impact of the internet on XED?
becoming easier to compare prices of goods and choose which one to buy - reduces a firms ability to raise their prices above their competitions, resulting in XED being more elastic
What does a high positive XED signal to suppliers?
- they should cut prices to attract customers, since demand is very elastic
What does a low positive XED signal to suppliers?
- they can raise prices to increase profits