Lesson 1.1 Flashcards
is a system of ARBITRARY, VOCAL SYMBOLS that permit all people in a given culture, or other people who have learned the system of that culture to COMMUNICATE or to interact
language
Pertains to the technical and symbolic ingredients or written codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge.
Language (Definition in Media)
Is the way in which the meaning of a media text is conveyed to the audience. It is conveyed through media codes and conventions.
Media and Information Language
tools used to construct or suggest meaning in media forms and product that have a commonly established meaning to the target audience
Media Codes
Codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience
Media Language
3 Types of Media Codes
Technical, Symbolic, Written
Codes specific to a media form alone
Technical Codes
are all the ways in which equipment is used to tell a story in a media text like camera techniques, framing, lighting, etc. (Ping, 2016).
Technical Codes
refers to how the camera is handled, positioned and moved for specific effects like a high-angle camera shot to create a feeling of power in a photograph.
Camera Work
is the expressive or naturalistic use of sound. It includes dialogue, sound effects and music.
Audio
are social in nature. Such codes exist beyond the media product themselves but can be interpreted in similar ways in the everyday life of the viewer
Symbolic Codes
is the time and place of the narrative. It can be the setting of the whole story or just a specific scene.
Setting
This will create atmosphere or build a frame of mind (Young, 2017).
Setting
is a French term meaning ‘everything within a frame’.
Mise en scene
Costume and props are included in the analysis in the frame (Young, 2017).
Mise en scene
