Lesson 10: part 1

Question 1

What are the two broad categories of data collection?

Answer 1

Primary and Secondary Data Collection

Question 2

Primary Data Collection

Answer 2

generation of new data

Question 3

Secondary Data Collection

Answer 3

use of existing data

Question 4

What is data collection driven by?

Answer 4

purpose of the evaluation

Question 5

What does double barreled mean?

Answer 5

asking two things in one sentence

Question 6

What is step one of instrument design framework?

Answer 6

Purpose

Question 7

What does step one answer?

Answer 7

reasons for doing the survey (why), the use of the findings (for what), id proper audiences (for who)

Question 8

What is step 2 of design framework?

Answer 8

test specifications

Question 9

What does step 2 include?

Answer 9

question format, issues of fairness, issues of bias

Question 10

What are some stengths of a self completed questionnaire?

Answer 10

convienent, low cost, large sample, unusable data is typically low

Question 11

What are some weaknesses in using a self completed questionnaire?

Answer 11

potential for interiviewer bias,role selection, self reported data, act of taking a measurement may affect the behavior being measured

Question 12

Strengths of a self completed mail survey?

Answer 12

inexpensive and Can poll from areas as large as a city, a state, or even a country.

Question 13

Weaknesses of a self completed mail survey?

Answer 13

selection bias, low response rate

Question 14

What is step 3 of instrument design framework?

Answer 14

pool of items

Question 15

What types of variables can be measured by a survey?

Answer 15

demographic, cognitive, psychosocial, environmental and health

Question 16

What must you focus on when developing your own survey?

WWFP

Answer 16

1. What to ask about
2. Wording questions
3. Formatting surveys
4. Pretesting surveys

Question 17

In the FIRST principle on ‘what to ask about’ in developing your own survey, what must you ask about? What must you avoid?

Answer 17

• Ask about people’s firsthand experiences (what they have done, feelings/perceptions)
• Avoid using hypothetical questions
• Avoid asking about causality
  (Why? What caused?)

Question 18

What is the THIRD principle to be considered when developing your own survey?
(concerned with wording)

Answer 18

A survey question should be worded so that every respondent is answering the same question.

Question 19

Principle 3:

- In regards to asking about feelings and behaviors, what must be a part of the wording?

Answer 19

• Questions about FEELINGS and BEHAVIORS must refer to a period of TIME that is CLEAR.

Question 20

What is the FOURTH principle to be considered when developing your own survey?
(concerned with wording)

Answer 20

If DEFINITION are to be given, they should be given BEFORE the questions itself is asked.