Lesson 1 Vocabulary Flashcards
Accessibility
the quality of being able to be reached or entered.
Aggregator
a website or program that collects related items of content and displays them or links to them.
Ajax
Uses a combination of: A browser built-in XMLHttpRequest object (to request data from a web server) JavaScript and HTML DOM (to display or use the data)
Amplification Rate
the process of increasing the volume of sound, especially using an amplifier.
Applause Rate
the number of approval actions (likes, favorites, etc.) a post receives relative to your total number of followers.
Avatar
an icon or figure representing a particular person in video games, Internet forums, etc.
Blog
A log of thoughts and writing posted publicly online
Contributor
a person or thing that contributes something.
Conversion Rate
the percentage of users who take a desired action.
Dashboard
a reporting tool used to track engagement metrics across multiple platforms using a single interface.
Distribution
the act of promoting content to online audiences in multiple media formats through various channels.
Exposure
the extent to which audience members have encountered specific messages or classes of messages/media content
Freemuim
As paying customers, data is controlled and managed by users, developers, and owners. Users able to export data at any time via download feature
Frequency
The amount of times a user sees your content will affect how they feel towards it.
Hashtag
refers to the usage of the pound or number symbol, “#,” to mark a keyword or topic on social media.
Immediacy
non-verbal communication before social media or marketing automation were ever invented.
Impression
the number of times your content is displayed, no matter if it was clicked or not.
Influencer
the number of times your content is displayed, no matter if it was clicked or not.
Instant messaging
enables users to communicate effectively and efficiently with one another.
JavaScript
a programming language commonly used in web development
Live chat
an online communication app that enables you and your website visitors to chat in real-time.
Live Streaming
turns a video from a broadcast into a conversation. Users share comments and likes that you can respond to in real time.
Mashup
a special type of mashup application that relies on various open APIs and feeds to combine publicly available content from different social media sites to create valuable information and build useful new applications or services.
Metadata
summarizes basic information about data, making finding & working with particular instances of data easier.
Microblog
a short piece of content designed for quick audience interactions; a combination of instant messaging and content production.
Nested Comments
a comment inside another comment.
Participant
a person who takes part in something.
Permanence
the state or quality of lasting or remaining unchanged indefinitely.
Podcast
A new media; a new channel; you listen to one or two people having a conversation
Reach
the total number of people who see your content.
Semantic Web
social interactions on the Web lead to the creation of explicit and semantically rich knowledge representations; The Social Semantic Web combines technologies, strategies and methodologies from the Semantic Web, social software and the Web 2.0.
Sentiment
the attitude and feelings people have about your brand on social media.
Sharer
describes when social media users broadcast web content on a social network to their connections, groups, or specific individuals.
SMS Gateway
a website that allows users to send SMS messages from a web browser to people within the cell served by that gateway.
Social Bookmarking
an online service which allows users to add, annotate, edit, and share bookmarks of web documents.
Social Collaboration
refers to processes that help multiple people or groups interact and share information to achieve common goals; also known as enterprise social networking, and the products to support it are often branded enterprise social networks (ESNs).
Social Commerce
a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services.
Social Entertainment
the individual sites dedicated to a particular type of entertainment experience incorporating basic social networking services.
Social Games
a type of online game that is played through social networks.
Social Media
Web-based communication tools that enable people to interact with each other by both sharing and receiving information
Social Media Publishing
help businesses create, manage, and publish content to their social media accounts.
Social Networks
the use of Internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients.
Spectator
a person who watches at a show, game, or other event.
Streaming
a feed of content that has been collected & curated from a single or different social media platforms and displayed on any marketing channel like website, digital signages, events, etc.
Tags
allow social media users to engage an individual, business or any entity with a social profile when they mention them in a post or comment.
Text Messaging
a simple and easy way to reach a large portion of the general population with important health messages
Traditional Media
forms of media include print publications (newspapers and magazines), broadcast news (television and radio)
Unstructured Data
refers to information that either does not have a predefined data model and/or does not fit well into relational tables.
User Generated Content (UGS)
any content—text, videos, images, reviews, etc. —created by people, rather than brands.
Video Conferencing
a technology that allows users in different locations to hold face-to-face meetings without having to move to a single location together.
Viral
a piece of news, an image or a video has become incredibly popular in just a matter of hours or days by being shared from thousands (sometimes even millions) of people on social media.
Virtual World
Virtual environments allow users to navigate through online content in a three dimensional space.
Voice Over IP
voice that travels by way of the same protocols used on the Internet.
Web 2.0
refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatible with other products, systems, and devices) for end users.
Web Feed
a data format used for providing users with frequently updated content.
Webcast
the process of video broadcasting live over the internet.
XML-Extensible Markup
a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.
