Lesson 1: Types of Conformity Flashcards
Define conformity
A change in behaviour or opinions as a result of real or imagined pressure from a person or group of people.
Define compliance
A type of conformity, public views change but private views do not. Changes to views only last while group is present. Superficial and temporary form of conformity.
Define internalisation
A type of conformity, publics views and private views both change as the subject agrees with the majority. This is a deeper and more permanent form of conformity.
What is identification?
A moderate type of conformity where we act in the same way with the group because we value it and want to be part of it. But we don’t necessarily agree with everything the majority believes.
Who argued that we can distinguish between three types of conformity?
Kelman (1958)