Lesson 1: Types of conformity Flashcards
Who argued that we can distinguish between 3 types of conformity?
Kelman (1958)
3 types of conformity?
Compliance
Internalisation
Identification
Compliance definition?
When individuals adjust/change their behaviour, and the views, attitudes and beliefs they voice in public, so that they are in line with the majority. There is no change to privately held views, attitudes and beliefs and conformity only lasts while the group is present.
Internalisation definition?
When individuals adjust/change their behaviour, and the views, attitudes and beliefs they voice in public, so that they are in line with the majority. The individual examines their behaviour, beliefs and attitudes based on what others are saying and decide that the majority is correct. This leads the person to accept the group’s point of view privately as well as publicly.
Identification definition?
When individuals conform to the opinions of the group because there is something about the group that we value. We may agree with the group publicly but disagree privately.
What is conformity?
A change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or group of people.