Lesson 1: Trends vs Fads Flashcards
An intense but short-lived fashion
Fad
Often driven by novelty, sensationalism, or social pressure
Fad
Lacking in depth and cultural significance
Fad
Something, such as an interest of fashion, that is popular for only a short time
Fad
A pattern of behavior demonstrated by a large number of people within a particular period.
Trend
Enduring and lasting shift in consumer behavior or preferences
Trend
Evolve over time and have a significant influence on various industries
Trend
Rooted in culture, values, and societal changes
Trend
True or False: Fads are more sustainable.
False, trends
Something that covers almost all of human activities
Trend
Intense burst of popularity before quickly fading away
Fad
Short-lived
Fad
True or False: Trends only happen when people are aware of it.
False, it’s possible that they aren’t aware of it
True or False: Trends have longer life cycles that can span several years or decades.
True
Follows a predictable pattern of emergence, growth, maturity, and decline
Trend
Sustainable fashion
Trend
Gadgets
Trend
Teleserye
Trend
SNS
Trend
Business process outsourcing
Trend
Social advocacies
Trend
Drone technology
Trend
True or False: Fads have extremely short life cycles, lasting only a few months or weeks.
True
An abrupt peak before rapidly losing relevance
Fad
Viral internet challenges
Fad
Hula hoop
Fad
Hoverboard
Fad
Ice bucket challenge
Fad
Gangnam Style
Fad
Tamagochi pets
Fad
Candy Crush
Fad
Kalyeserye
Fad
Virtual Pets
Fad
Yo-yo
Fad
Hula Hoop
Fad
Pokemon Go
Fad
Loomband
False
Fidget spinners
Fad
True or False: A trend is intense.
False, more of sustained behavior
Stays within one company or brand
Fad
Me-too mentality
Fad
Fad refers to the way we do things.
False, trend
Coolness
Fad
True or False: Trends start with technology.
False, fads
True or False: Fads are new things that we currently do that fade when the perception of novelty is gone.
True
True or False: Trends have unexplainable growth.
False, fads
Encompasses entire areas of technologies
Trends
True or False: Only fads appear suddenly and are enormously popular.
False, also trends
Meets needs, solves problems or issues
Trends
Gets stronger over time
Trends
True or False: Fads stick around.
False, trends
Something or someone that starts or causes a trend.
Trendsetter
A person who starts a trend.
Trendsetter
A term synonymous to trendspotting
Trendwatching
The study of trends and the way they affect society as a whole
Trendspotting
True or False: Trendspotting is a single, straightforward task.
False
True or False: Trendspotting is a mere observation of popular phenomena.
False
A multidimensional process deeply rooted in the understanding of evolving patterns and emerging shift
Trendspotting
Equipped with the ability to observe, interpret, and influence emerging trends.
Trendspotters
A multi-faceted process encompassing several key stages
Trendspotting
The steps in trendspotting
- Observation and Data Collection
- Pattern Recognition
- Contextual Analysis
- Projection and Scenario Planning
Projecting the future trajectory of the trend
Projection and Scenario Planning
Create scenarios to understand potential implications and outcomes
Projection and Scenario Planning
Delve into the context of identified trends
Contextual Analysis
Considering the cultural, economic, and social factors that contribute to their emergence
Contextual Analysis
Identifying recurring patterns, anomalies, and signals that indicate emerging trends
Pattern Recognition
True or False: Pattern recognition involves only quantitative analysis.
False, both quanti and quali
Observing their environment, collecting data, and capturing relevant information from diverse sources
Observation and Data Collection
Based on trendspotting, it also extends into developing future scenarios
Trend Analysis
True or False: Trend analysis is only about observing what is happening today.
False, understanding the past, present, and future interconnections of emerging developments
Trend analysis takes this kind of perspective
Temporal Perspective
Temporal Perspective
Trend analysis examines how events, behaviors, and phenomena evolve over time.
Causal Relationships
Trend analysis seeks to uncover the causal relationships between different factors contributing to trends’ emergence.
Data-Driven Inquiry
Trend analysis relies on quanti and quali data to unearth meaningful insights.
True or False: Trend analysis is data-driven.
True
True or False: Trend analysis relies on qualitative data only.
False, both quanti and quali
3 Parts of Trend Analysis
- Temporal Perspective
- Causal Relationships
- Data-Driven Inquiry
Elements of a Trend
- Number of Participants
- Pattern of Behavior
- Long Period of Time
- Cause
- Consequence
Characteristics of a Trend
- Microtrends
- Macrotrends
- Megatrends
- Gigatrends
Happen right now and are outright observable
Microtrends
Using retro-style mechanical keyboards with customizable key switches is popular among a niche group of computer enthusiasts
Microtrend
Caters more to specific and small subgroups or communities
Microtrends
Provide major changes perceptible in the societal level for a longer period
Macrotrends
Adoption of mobile phones and applications in everyday life
Macrotrend
Can last for decades and are “so pervasive as to be generally known.”
Megatrends
The internet of things (IoT), wherein everyone and everything is connected to the internet
Megatrend
Trends so general that they affect most areas of human life
Gigatrend
Artificial Intelligence (AI) and machine learning, revolutionizing working industries
Gigatrend
Steps in Identifying Emerging Patterns
- Documentation
- Archive or Memory
- Analysis
- Presentation
The step in which examination and combination happen
Analysis
What happens in Analysis, Step 3?
Examination and combination
The step in which you record your observations related to a trend
Documentation
The step in which easily retrieve previously kept documentation
Archive or Memory
The step in which you represent your findings for easy understanding as a way of analysis
Presentation
An agent bringing about a result or consequence
Cause
Always traceable to a cause, e.g., a person, thing, principle, motivate, act, event
Consequence
A system or method requiring deliberate, abstract, and effortful thinking
Strategic Analysis
A system or method breaking down a complex problem into parts.
Strategic Analysis
A deliberate, structured, and systematic approach to decision-making and planning.
Strategic Thinking
Characteristics of strategic thinking
- Data-Driven
- Goal-Oriented
- Long-Term Focus
True or False: Strategic thinking is future-oriented.
True
Long-Term Focus
Strategic thinking focuses on long-term outcomes and sustainability.
Goal-Oriented
Driven by clearly defined goals, objectives, and a well-defined plan to achieve them
Data-Driven (Strategic Thinking)
Relies heavily on data, analysis, and logical reasoning to plan and make decisions
Steps in Strategic Analysis
- Identify the Problem
- Analyze the Problem
- Generate a Solution
- Implement the Solution
- Reflect on the Outcomes
Characteristics of Strategic Analysis
- Logical: thinking relies on logic, facts, and analysis
- Planning: making plans and setting goals
- Long-Term: future outcomes and sustainability
“Quick and ready insight”
Intuitive Thinking
Ability to understand something instinctively without the need for conscious reasoning
Intuitive Thinking
Choosing what art to create based on your feelings and inspirations at the moment
Intuitive Thinking
Planning a road trip by studying maps, calculating distances, and making a detailed itinerary
Strategic Analysis
More spontaneous
Intuitive Thinking
Relies on gut feelings, instincts, and pattern recognition
Intuitive Thinking
Characteristics of Intuitive Thinking
- Gut Instinct
- Quick Decisions
- Creativity and Innovation
Gut Instinct
IT relies on making decisions based on feelings, hunches, and experiences instead of hard data
Quick Decisions
IT involves rapid decision-making, even in the absence of complete information
True or False: Strategic analysis involves rapid decision-making.
False, intuitive thinking
Creativity and Innovation
Can lead to innovative solutions and breakthroughs that do not emerge through systematic analysis
Often the driving force behind creative pursuits and artistic endeavors
Intuitive Thinking
Can be valuable when time is limited, allowing for quick, instinctual decision-making
Intuitive Thinking
Heart-centered
Intuitive Thinking
Unplanned
Intuitive Thinking
Well-planned
Strategic Analysis
Brain-centered
Strategic Analysis
Needs time to finish in one or more sitting sessions
Strategic Analysis
Starts from an idea or concept and moves on to what can be associated with it
Strategic Analysis
Focuses on the idea or concept and its attributes
Intuitive Thinking
Hard facts, data, instructions
Strategic Analysis
Spontaneous, quick, finished at one time
Intuitive Thinking
Composed of relations with government officials, student government, community leaders
Political Networks
True or False: Your affiliation with political networks may impact your decision criteria.
True
Belong to cover the manufacturers, agents, and sellers of goods you consume in shops and stores
Economic Networks
Belonging to your outside organizations, clubs, such as your band, arts club, dance troupe, theater company
Socio-Cultural or Social Networks
