Lesson 1: Trends vs Fads Flashcards
An intense but short-lived fashion
Fad
Often driven by novelty, sensationalism, or social pressure
Fad
Lacking in depth and cultural significance
Fad
Something, such as an interest of fashion, that is popular for only a short time
Fad
A pattern of behavior demonstrated by a large number of people within a particular period.
Trend
Enduring and lasting shift in consumer behavior or preferences
Trend
Evolve over time and have a significant influence on various industries
Trend
Rooted in culture, values, and societal changes
Trend
True or False: Fads are more sustainable.
False, trends
Something that covers almost all of human activities
Trend
Intense burst of popularity before quickly fading away
Fad
Short-lived
Fad
True or False: Trends only happen when people are aware of it.
False, it’s possible that they aren’t aware of it
True or False: Trends have longer life cycles that can span several years or decades.
True
Follows a predictable pattern of emergence, growth, maturity, and decline
Trend
Sustainable fashion
Trend
Gadgets
Trend
Teleserye
Trend
SNS
Trend
Business process outsourcing
Trend
Social advocacies
Trend
Drone technology
Trend
True or False: Fads have extremely short life cycles, lasting only a few months or weeks.
True
An abrupt peak before rapidly losing relevance
Fad
Viral internet challenges
Fad
Hula hoop
Fad
Hoverboard
Fad
Ice bucket challenge
Fad
Gangnam Style
Fad
Tamagochi pets
Fad
Candy Crush
Fad
Kalyeserye
Fad
Virtual Pets
Fad
Yo-yo
Fad
Hula Hoop
Fad
Pokemon Go
Fad
Loomband
False
Fidget spinners
Fad
True or False: A trend is intense.
False, more of sustained behavior
Stays within one company or brand
Fad
Me-too mentality
Fad
Fad refers to the way we do things.
False, trend
Coolness
Fad
True or False: Trends start with technology.
False, fads
True or False: Fads are new things that we currently do that fade when the perception of novelty is gone.
True
True or False: Trends have unexplainable growth.
False, fads
Encompasses entire areas of technologies
Trends
True or False: Only fads appear suddenly and are enormously popular.
False, also trends
Meets needs, solves problems or issues
Trends
Gets stronger over time
Trends
True or False: Fads stick around.
False, trends
Something or someone that starts or causes a trend.
Trendsetter