Lesson 1-Chapter 3 Flashcards
invents first practical telephone.
Alexander Graham Bell
Wax cylinder phonograph invented by
Thomas Edison.
The information industry is built on a certain quantity of information flow. “Give me content,”
Media space must eat.
A need exists for information to stand out and be recognized in the increasing clutter, the data smog, that surrounds us.
- Information must compete.
Here are some ways competition is mounted in the information arena:
Exaggeration
Information one-upmanship
Scarcity
. In a world where information is a commodity, information that can be positioned as scarce, exclusive, or secret will have more value than common information.
Scarcity
the stunt ratchet, where each story is more bizarre than the previous one or than the others available. Violence, disasters, fires, help attract us. Get a little more detail than the previous or competing story
Information one-upmanship
Overclaims are made, or implications made in headlines or ticklers (Dangerous threat to your health, film at eleven) that are not fulfilled in the stories themselves.
Exaggeration
The first media outlet to cover an issue
- The early word gets the perm.
Those who frame the terms of discourse influence the choices and the outcomes. If an issue is framed as a battle between tolerance and bigotry, then whatever side is the tolerant one will be preferred.
- The frame makes the painting.
Selecting certain stories to report on while not selecting others, or selecting certain details of a story while omitting others reflects not just the interests but the agenda of the media outlet.
Selection is a viewpoint.
There is an obsession with the new and different. Novelty, the unusual, will get our attention.
Newer is equated with truer.
Because information is a commodity item, it must cater to the tastes of its consumers. In other words, information is shaped by cultural priorities. The priorities of contemporary America include selfishness and entertainment.
The media sell what the culture buys
We think by using the information given to us by others. When you make generalizations, you must do so based on the information you have received from the information inputs you make use of.
- You are what you eat and so is your brain.
There is a saying, “Nothing so bad that some don’t like; Nothing so good that some won’t strike.” It is probably impossible to make any assertion that will not find some supporters and some detractors.
All ideas are seen as controversial.
Old master paintings are in demand, hence art fraud. Designer luggage is in demand, hence product counterfeiting.
- Anything in great demand will be counterfeited.