Lesson 1

Question 1

Advanced Logistics

Answer 1

The management of all logistics associated with individual meetings as well as meeting functions.

Question 2

Budget Owner

Answer 2

a key stakeholder who has overall responsibility for the income and expenditures related to the event. Will focus on the organization’s business objectives and be accountable for financial costs and liabilities.

Question 3

Business Continuity

Answer 3

A business process that ensures that an organization’s critical business functions are not compromised when organizations experience opportunities or threats. Recent definitions include a focus on issues such as natural resource supplies, the cost of pollution, sustainable relationships with suppliers, and the economic distress of the communities in which as organization produces and sells products

Question 4

Business Value

Answer 4

In management, business value is an informal term that includes all forms of value that determine the health and well-being of the firm in the long run. Business value expands concept of value of the firm beyond economic value (also known as economic profit, economic value added, and shareholder value) to include other forms of value such as employee value, customer value, supplier value, channel partner value, alliance partner value, managerial value, and societal value. Many of these forms of value are not directly measured in monetary terms.

Question 5

Contingency Planning

Answer 5

addresses the ability of the event professional to pull off the event as planned.

Question 6

Continuing Education Unit

Answer 6

CEU. Non-academic credit unit conferred by professional organizations for formal educational programs for members who must maintain their level of professionalism.

Question 7

Corporate Social Responsibility (CSR)

Answer 7

A form of corporate self-regulation integrated into the business and culture of an organization, which embraces responsibility for the organization’s actions and encourages s positive impact on the environment, consumers, employees, communities and other stakeholders

Question 8

Delivery Stage

Answer 8

The stage of meeting design in which the design for the meeting is put into action

Question 9

Development Stage

Answer 9

The stage of meeting design in which the design team develops meeting objectives and associated design elements

Question 10

Discovery Stage

Answer 10

The stage of meeting design in which the design team analyzes the environment and performs a stakeholder needs analysis

Question 11

Evaluation

Answer 11

1) Critiquing and rating the overall success of an event. 2) Developing an event profile from accurate event statistics.3) A systematic process to determine the value of an activity.

Question 12

Event

Answer 12

An organized occasion such as a meeting, convention, exhibition, special event, gala dinner, etc. An event is often composed of several different yet related FUNCTIONS.

Question 13

Event Attendees/Participants

Answer 13

Individuals registered for or participating in an event. Includes, delegates, exhibitors, media, speakers and guests.

Question 14

Event Owner

Answer 14

the person who has requested the event and is responsible for defining the events overall objectives and measurable outcomes.

Question 15

External Stakeholder

Answer 15

Includes attendees, sponsors and the community where the event is taking place

Question 16

Independent Planner

Answer 16

An individual or organization who plans meetings or events; also known as a third-party contractor

Question 17

Internal Stakeholder

Answer 17

In organizations are typically business owners, other departments, managers, employees and internal customers or consumers.

Question 18

Key Performance Indicators (KPI)

Answer 18

a type of performance measurement.[1] KPIs evaluate the success of an organization or of a particular activity in which it engages. Often success is simply the repeated, periodic achievement of some levels of operational goal and sometimes success is defined in terms of making progress toward strategic goals.

Question 19

Measurement

Answer 19

The activities associated with assessing the value of a meeting.

Question 20

Meeting

Answer 20

An event where the primary activity of the participants is to attend educational sessions, participate in discussions, social functions, or attend other organized events. There is no exhibit component . Compare With CONVENTION, EXHIBITION, TRADE SHOW, CONSUMER SHOW.

Question 21

Meeting Client

Answer 21

The person who organizers a meeting and is responsible for strategic goals and objectives

Question 22

Meeting Design

Answer 22

The purposeful shaping of the form and content of a meeting.

Question 23

Meeting Designer

Answer 23

The person who applies social, behavioral and cognitive science to the design of a meeting. The meeting designer leads the activities of a meeting-design team

Question 24

Needs Assessment

Answer 24

A systematic process for determining and addressing needs or gaps between current conditions and desired conditions or wants. The discrepancy between the current and wanted condition must be measured to identify the need appropriately.

Question 25

Ongoing Impact Stage

Answer 25

The stage of a meeting in which the activities and impact of the meeting are tied to other activities in an organization on an ongoing basis

Question 26

Portfolio Management

Answer 26

The management and alignment of an organization’s entire portfolio of internal and external meetings with organizational strategy

Question 27

Proposal

Answer 27

1) Plan put forth for consideration or acceptance. 2) Communication sent by a supplier to a potential customer detailing the supplier�s offerings and prices.

Question 28

Qualitative Data

Answer 28

Descriptive information that is a record of what is observed, presented in narrative by the respondent. Also referred to as �soft data.�

Question 29

Quantative Data

Answer 29

Information that is represented numerically so you can assign ranks or scores, or determine averages and frequencies. Also Called HARD DATA.

Question 30

Questionnaires

Answer 30

Survey; a set of questions used to gather information.

Question 31

Return on Investment

Answer 31

ROI. 1) Net Profit divided by Net Worth. A financial ratio indicating the degree of profitability. 2) Net benefits divided by the full loaded meeting costs.

Question 32

SMART and SMARTER Objectives

Answer 32

A common methodology for developing objectives focused on five criteria - specific, measurable, attainable, relevant, time-based. In some organizations the ER is utilized standing for ethical and recorded

Question 33

Stakeholder

Answer 33

Internal and external person, group or organization that has an interest in or is impacted by another organizations activities

Question 34

Stakeholder Approach

Answer 34

taking into account the responsibility to others and adopting a consultative demeanor, including stakeholders in the event’s decision-making process

Question 35

Strategic Alignment

Answer 35

An agreement between two or more enterprises to conduct specified business processes in a joint manner. Usually related to technology development and/or marketing and distribution efforts.

Question 36

Strategic Meeting Management (Plan)

Answer 36

A focused approach on increasing efficiency and reducing costs across an organisation for all of its events, typically using specialised software to centrally track all aspects of meeting expenditures across a department or organisation.

Question 37

Strategic Planning

Answer 37

Long range plan of action for a company or organization.

Question 38

Strategic Thinking

Answer 38

An approach to thinking and decision-making that takes into account the context of the organization’s broader strategies and goals, which is not limited to high-level decisions that effect the whole organization, and is required of all leaders when they are contemplating any aspiration or initiative

Question 39

Strategy

Answer 39

A broadly defined direction and use of an organization’s resources that achieves a unique and differentiated advantage for an organizational in fact, it advances an organization by aligning with organizing resources

Question 40

Surveys

Answer 40

1) Solicitation of opinions regarding services; 2) questionnaire.

Question 41

Triple Bottom Line

Answer 41

A concept that incorporates the holistic view of sustainability into business decisions this holistic focus is also called the three p’s people, planet and profits

Question 42

Waste Diversion

Answer 42

Recycling. Ways of reducing waste