LESSON 1 & 2 ( RESEARCH, ARGUMENTATIVE ) Flashcards
Purpose of Language
To Inform
Influence
Entertain
Persuade
whole system of words and symbols written, spoken or expressed with gestures and body language
Language
a speech that can persuade, excite, and motivate compensating for weaknesses in other parts of the campaign
Campaign Speech
research that is carried out with the intention of providing evidence and argument
Advocacy Research
activity by an individual or groups that aims to influence decisions within political, economic, and social systems
Advocacy Campaign
convincing others to change their point of view, agree to a commitment, purchase a product or service, or take a course of action
Persuasion
form of advocacy where a direct approach is made to legislators on a specific issue
Lobbying
involves the use of words that make people feel a certain way
Emotive Language
questions that are not supposed to be answer
Rhetorical Question
words that shows how likely something is going to happen
Modal Verbs
involves the use of facts, figures, or quotes from experts to highlight the writers authority which makes arguments more convinving
Evidence
may, might, will, must, shall, can, could, would, ought to are examples of _______
Modal Verbs
equal, rich, poor, much faster, easier, better, stronger, most importantly are examples of ____________
Adjectives & Adverbs
tries to link an object or an idea with something already liked or desired by the target audience such as wealth, success, pleasure, and security
Association
persuasion technique that makes the audience believe that “everyone is doing it”
Bandwagon
Statement of Position ( Exposition )
Introduction
Argument
Body
Restatement of Position
Conclusion
help indicate the mood or attitude of the writer with respect to the ideas being presented
Adverbs
reflects the writer’s attitude towards a certain idea
express feelings, opinion, or judgments
Evaluative Language
maintain the smooth flow of ideas
known as connectives, help achieve coherence in writing
Transitional Devices
A thesis statement is a ______ ________
Declarative Statement
highlights the action and what is acted upon rather than the agent performing the action
Passive Voice
always, usually, essentially, definitely, certainly are examples of ________
Adverbs
appaling, awful, disgusting, dreadful, horrendous are examples of _________
Evaluative Language
because, therefore, furthermore, meanwhile, in summary are examples of _________
Transitional Devices
