Lesson 1 Flashcards

1
Q

It is the activity of gathering, assessing, creating, and presenting news and information.

A

Journalism

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2
Q

It is the activity of the staff of a campus paper in collecting, organizing, and presenting news, writing editorials, columns, features and literary articles, taking pictures, cartooning, copy reading, proofreading, dummying and writing headlines.

A

Campus Journalism

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3
Q

Journalism is the _____ and ____ of events, whether by newspaper, magazine, radio, television, or film.

A

Reporting and interpreting

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4
Q

How does Campus Journalism help students?

A

They become aware of what is happening around them.
They learn how to become a responsive and proactive citizens at a young age.
They will be trained to become responsible.

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5
Q

What are the 5 core principles of journalism?

A
  1. Truth and accuracy
  2. Independence
  3. Fairness and impartiality
  4. Humanity
  5. Accountability
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6
Q

What are the types of journalism?

A
  1. Investigative
  2. News
  3. Reviews
  4. Columns
  5. Features
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7
Q

What are the areas of mass communication?

A
  1. Newspapers and periodicals
  2. Radio
  3. Television
  4. Films
  5. Advertising and public relations
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8
Q

What are the parts of a campus paper?

A
  1. Front page
  2. News page
  3. Editorial page (editorial proper, column, letter to editor, editorial cartoon, masthead)
  4. Feature page
  5. Community development page
  6. Science and technology page
  7. Sports page
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9
Q

Who are the publication staff in a campus journalism?

A
  • Editor-in-chief
  • Associate editor
  • Managing editor
  • News editor
  • Feature editor
  • Opinion editor
  • Literary editor
  • Sports editor
  • Editorial cartoonist
  • Social media manager
  • Photojournalist
  • Reporters/researchers/writers
  • Layout artist
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10
Q

What is an “erratum”?

A

Erroneous information

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11
Q

What are “gaffes”?

A

blunder; unintentional remark causing an embarrassment to its originator

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12
Q

It is a news story drafted by a reporter and printed in a newspaper, newsletter, magazine or online.

A

Article

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13
Q

A true article is ____, with no bias or opinion.

A

objective

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14
Q

Designation of the person being quoted. Also, the source of information in a story.

A

Attribution

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15
Q

A story’s ____ is a journalist’s individual take on the way that they want to report the information.

A

Angle

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16
Q

It is the most common, most used and most respected editorial style used in journalism. Most PR practitioners follow this style as it makes working with journalists easier and provides a level of mutual respect. A factual and language-use reference and guide.

A

AP Style (Associated Press Style)

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17
Q

The subject or geographical area assigned to a reporter.

A

Beat

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18
Q

A shorter version of an article.

A

Brief/Blurb

19
Q

The author of an article or Op-ed.

20
Q

The text that runs along the bottom or top of a TV screen during a news program, such as what was made popular with CNN. Many programs are using this technique to keep viewers apprised of traffic or weather updates.

21
Q

Description of a photo printed underneath or to the side of a photo.

22
Q

This includes the city from and the date upon which a press release was distributed. Wire releases also include the time and the news crossed the wire.

23
Q

Abbreviation for paragraph.

24
Q

Another term for headline, often used as the headline term for press releases.

25
Standard news writing style, which is used in PR written materials, which highlights the most important info first and follows suit through the end of the article, press release, op-ed, etc.
Inverted Pyramid
26
What is the purpose of writing in inverted pyramid?
1. To grab the reader's attention 2. To aid in the editing process depending on length.
27
To delete a section from copy or to discard the entire story.
Kill
28
The first paragraph of an article that expresses the main point about the forthcoming news.
Lead
29
Written by readers of newspapers, these can be submitted by anyone. Written in response to a previously printed newspaper article or in response to a public issue; no guarantee for placement.
Letter-to-the-Editor
30
To emphasize the names of persons from the local community who are involved in events outside the city or region.
Localize
31
Describes material offered the reporter in confidence. If the reporter accepts the material with this understanding, it cannot be used except as general background in a later story.
Off-the-record
32
A packet comprised of recent relevant news releases, spokesperson bio, relevant fact sheets and other backgrounders. Not to be confused with "media kit" that is the industry term for an advertising kit.
Press Kit
33
The number of different persons or unduplicated households who will be exposed to a news story during a specific time period.
Reach
34
Event that develops and is covered over a period of time.
Running story
35
A related shorter article printed alongside a longer story.
Sidebar
36
A TV program sold by an independent producers to a local station for local sponsorship.
Syndicated Program
37
A statement and a reflection of the style standards and practices of a publisher of newspapers, books, or magazines.
Style sheet
38
What was the Philippine Media like before Martial Law?
1. Privately own; pursued their objectives independent of government control. 2. Multilingual; exercise by the English language press. 3. Manila-centered; developed in the provinces. 4. Politically free but controlled by big business. 5. Lack ethics and professionalism
39
In this Proclamation, former Pres. Marcos said that Martial Law came to be because of propaganda against governments through publications and broadcasts of slanted and exaggerated news.
Proclamation 1082
40
When did former Pres. Marcos directed the Press Sec and National Defense to "take over and control all communications media for the duration of the present national security?"
September 24, 1972
41
What were the mass medias operated by the government during Martial Law?
Voice of the Philippines, PBS
42
What were the newspapers and magazines closed permanently during Martial Law?
Manila Times, Manila Chronicle, Daily Mirror, Philippines Free Press (only Manila Bulletin remained)
43
Who were the journalists charged of subversion?
Joaquin Roces (Manila Times publisher) Eugenio Lopez Jr. (Manila Chronicle publisher) Teodoro M. Locsin Sr. (Philippines Free Press editor) Max Soliven (Manila Times columnist) Napoleon Rama (Phil. Free Press writer)
44
What are the agencies of press/journalism in the Philippines?
- Philippine Press Institute - National Union of Journalists in the Philippines - National Press Club