Lesson 1 Flashcards
is travel for recreational, pleasure or business purposes.
Tourism
means extending a welcome to travelers or offering a home away from home.
Hospitality
A process through which individuals and groups provide, exchange and obtain products - ideas, goods and services - capable of satisfying customers’ needs and desires at a desirable price and place.
Marketing
is the overall idea or structure of something
Marketing Concept
A market that reflects the demands of consumers for a wide range of travel and hospitality products and services.
Tourism Marketing
is a dynamic and competitive industry that requires the ability to adapt constantly to customers’ changing needs and desires, as the customer’s satisfaction, safety and enjoyment are particularly the focus of tourism businesses.
Tourism Industry
Tourism product cannot be touched, smelled, tasted, felt, nor heard prior to purchase.
Intangible
The tourism product cannot be separated from the consumer. when tourist avail of products and services, they must personally go to where the products are.
Inseparable
The tourism experience is likely to be different depending on when the product is availed, who one is with, and how the service providers deliver the service at the time of consumption.
Variable - Change
Competition in the tourism industry is intensifying. with new destinations emerging and competing in the global marketplace, one destination can easily be substituted for another destination.
Substitutable
used in this context refers to not being able to forward inventory to the next day.
Perishable
It also refers to behavioral patterns of the travel market.
Seasonal
the set of actual and potential buyers of a product.
Market
things that satisfy the basic requirement.
Needs
requests directed to specific types of items.
Wants
requests for specific products that the buyer is willing to and able to pay for.
Demand
tangible item that is put on the market for acquisition, attention, or consumption
Products
It creates lasting impressions, shareable moments, lifetime reminders.
Experience
the importance - and worth
Value
estimate the price of the product or services.
Cost
fulfillment of - one’s expectations or need
Satisfaction
the act of obtaining a desired product from someone by offering something in return.
Exchange
It delivers the greatest potential impact on the guest experience.
Relationship
the act of marketing your product or service to a consumer who is taking a trip outside his/her usual environment for less than a year,
Tourism Marketing
