Lesson 1

Question 1

Refers to the overall plan
and scheme for conducting
the study.

Answer 1

RESEARCH
DESIGN

Question 2

The purpose of this design is to
describe the status of an identified
variable such as events, people or
subjects as they exist.

Answer 2

DESCRIPTIVE
RESE ARCH
DESIGN

Question 3

They are also known as
longitudinal repeated-measure
studies. They are also referred to as
interventions, because you do more
than just observe the subjects.

Answer 3

EXPERIMENTAL
RESEARCH
DE SIGN

Question 4

To collect, verify and

synthesize evidence
from the past to

establish facts that

defend or refute your

hypothesis.

Answer 4

HISTORICAL
RE SEARCH
DE SIGN

Question 5

A process of getting information
from a proper subset of population.

describe the
population characteristic through
the values obtained from a sample
as accurately as possible.

Answer 5

SAMPLING

Question 6

Detailed outline of which measurements
will be taken at what times, on which
material, in what manner, and by whom
that supports the purpose of an analysis.

Answer 6

SAMPLING PLAN

Question 7

It refers to a sampling
techniques in which samples
are obtained using some
objective chance
mechanism.

Answer 7

PROBABILITY SAMPLING

Question 8

This technique when there is
no way of estimating the
probability that each element
has of being included in the
sample and no assurance that
every element has a chance
of being included.

Answer 8

NON PROBABILITY SAMPLING

Question 9

Are the data gathering
devices that will be used in
the study.

Answer 9

INSTRUMENT

Question 10

RESEARCH COMPLETED INSTRUMENT

Answer 10

Rating scales
interview schedules/ guide
tally sheets
flowcharts
performance checklist
time and motion logs
observation forms

Question 11

SUBJECT COMPLETED INSTRUMENT

Answer 11

questionnaires
self-checklist
altitude scales
personality inventories
achievement test
projective devices
sociometric devices

Question 12

Refers to the extent to
which the instrument
measures what it
intends to measure
and performs as it is
designed to perform.

Answer 12

VALIDITY

Question 13

TYPES OF VALIDITY

extent to which research instrument
accurately measures all aspect of a construct.

Answer 13

CONTENT VALIDITY

Question 14

TYPES OF VALIDITY
extent to which a research
instrument or tool measures the intended
construct.

Answer 14

CONSTRUCT VALIDITY

Question 15

TYPES OF VALIDITY
the extent to which a research
instruments is related to other instruments that
measure the same variables.

Answer 15

Criterion Validity

Question 16

Relates to the extent to
which the instrument is
consistent. The instrument
should be able to obtain in
approximately the same
response when applied to
respondents who are
similarly situated.

Answer 16

RELIABILITY

Question 17

ATTRIBUTES
OF RELIABILITY

the extent to which all the items
on a scale measure one construct.

Answer 17

INTERNAL CONSISTENCY

Question 18

TYPES OF REALIABILITY
the consistency of results using an
instrument with repeated testing.

Answer 18

Stability or Test-Retest Correlation

Question 19

TYPES OF RELIABILITY
consistency among responses of
multiple users of an instrument, or among
alternate forms of an instrument.

Answer 19

Equivalence

Question 20

known as primary data/raw
data. These are data obtained from your own researchers, surveys, observations and interviews.

Answer 20

Primary Sources

Question 21

These are data obtained from
secondary sources such as reports,
books, journals, documents,
magazine, internet and more.

Answer 21

Secondary Sources

Question 22

the researcher asks a standard set of questions and nothing
more. The interview follows a specific format with the same line of
questioning.

Answer 22

Structured Interview

Question 23

most frequently used. It can be conducted in the respondent’s
home of workplace, halls or even simply in the street

Answer 23

Face to Face Interview

Question 24

less consuming and less expensive. The researcher has ready to
access to anyone who has a telephone.

Answer 24

Telephone Interview

Question 25

is a form of personal interview but instead of completing a
questionnaire, the interviewer brings along a laptop or handheld computer to
enter the information directly into the database.

Answer 25

Computer-Assisted Personal Interviewing

Question 26

include respondent’s name, address, date of the interview and

name of the interviewer.
Respondents info

Answer 26

Respondent’s Identification Data

Question 27

is the interviewer’s request for help. It is normally scripted and
lays out the credentials of the market research company, the purpose of
the study and any aspects of confidentiality.

Answer 27

Introduction

Question 28

refers to the interviewer and the respondent’s directions on how to move
through the questionnaire such as which question to skip and where to move to if
certain answer are given.

Answer 28

Instruction

Question 29

is the main body of the document and is made up of the many questions and

response codes.

Answer 29

Information

Question 30

establish the important characteristic of the respondent, particularly related to
their demographic which are sometimes at the front of questionnaire or sometimes at
the end.

Answer 30

Classifications Data and Information

Question 31

can be sent to a large number of people and saves the researcher time and money.

Answer 31

Paper-pencil Questionnaire

Question 32

new and inevitably growing methodology using the internet based research.

Answer 32

Web-based-Questionnaire

Question 33

are general distributed through mail. Filled out and administered by the respondent themselves which is returned via email to the researcher.

Answer 33

Self-administered Questionnaire

Question 34

way of gathering data by watching behaviors, events, or nothing
physical characteristics in their natural setting.

Answer 34

OBSERVATION

Question 35

when everyone knows they are being observed.

Answer 35

OVERT

Question 36

when no one knows they are being observe and the
observes is concealed.

Answer 36

COVERT

Question 37

provide a way to assess subject’s knowledge and capacity to apply this
knowledge to new situations.

Answer 37

TEST

Question 38

provide information on how the target performs
against a reference group or normative population.

Answer 38

Norm-referenced tests

Question 39

constructed to determined whether or not the
respondents/subjects have attained mastery of a skill or knowledge area.

Answer 39

Criterion-reference tests

Question 40

provides an assessment against a level of skill attainment,
but includes standards for performance at varying levels of proficiency.

Answer 40

Proficiency Test

Question 41

A type of quantitative data that has already been collected by someone
else for a purpose different from yours.

Answer 41

SECONDARY DATA

Question 42

are those from books, journals, periodicals, abstracts, indexes,
directories, research reports, conference papers, market reports, annual
reports, internal records of organizations, newspapers and magazines.

Answer 42

Paper-based sources

Question 43

are those from CD-ROMs, online databases, internet, videos and
broadcast.

Answer 43

Electronic sources

Question 44

Describe the participants in your research study, including who they

are, how many they are, and how they are selected.

Answer 44

Participants

Question 45

Describe the materials, measures, equipment, or stimuli used in
your research study. This may include testing instruments, technical
equipment, books, images or other materials used in the course of your
study.

Answer 45

Materials

Question 46

Describe the research design used in your research study. Specify the
variables as well as the levels and measurement of these variables.

Answer 46

Design

Question 47

The detail of the research procedures used in your research study should be properly
explained.

Answer 47

Procedure