Lesson 1 Flashcards
1
Q
Content analysis
A
A technique for analysing qualitative data of various kinds, involves studying people indirectly through qualitative data.
2
Q
Coding
A
Involves the researcher developing categories for the data to be classified.
3
Q
Strengths of content analysis
A
- Has high ecological validity because it’s based on observation on what people do.
- Sources can be accessed by others, the content analysis can be replicated and therefore the observations can be tested for reliability.
4
Q
Weaknesses of content analysis
A
- Researchers can still be biased when putting the data into categories which reduces the reliability and validity of data because different researchers may interpret the meaning of data differently.
- Cultural differences may contribute to inconsistent interpretation of behaviour coding since language may be translated and interpreted differently from someone else.
5
Q
Thematic analysis
A
A technique that helps identify themes throughout qualitative data.
6
Q
Strengths and weaknesses of thematic analysis
A
Strength - high ecological validity, much of the analysis that takes place are basing their observations on real-life behaviour.
Weakness - can produce findings that are subjective, e.g. a researcher may interpret some things said in an interview in a completely different manner to how they were intended due to their own judgments.
