LES GOOO EZY DUBS Flashcards
Static Image
An image or picture that is still
Graphic features
All features to do with pictures or printing
Font/typograhy
The size and nature of the lettering
Linguistic or verbal features
All the language features/devices to do with words
Slogan
A short memorable phrase or group of words associated with a product
Symbol
An image of something small that represents something much larger
Stereotype
This can be verbal or graphic - a generalized image that is used to represent a certain society
Caricature
Taking one or two identifiable features from a person and exaggerating them
Layout
The way all parts of the static image are set out on a page
Reverse text
White printing on a black background
Shades
The differing shades/tones of dark and light to capture attention
Dominant image
The key element that attracts attention
Contrast
Different colours, tones, shades, images deliberately used to show up the differences
Logo
A design used to signify a particular business or company
Target audience
The specific group defined by age, gender, social status, interests at whom the image is aimed