LES GOOO EZY DUBS Flashcards

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1
Q

Static Image

A

An image or picture that is still

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2
Q

Graphic features

A

All features to do with pictures or printing

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3
Q

Font/typograhy

A

The size and nature of the lettering

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4
Q

Linguistic or verbal features

A

All the language features/devices to do with words

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5
Q

Slogan

A

A short memorable phrase or group of words associated with a product

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6
Q

Symbol

A

An image of something small that represents something much larger

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7
Q

Stereotype

A

This can be verbal or graphic - a generalized image that is used to represent a certain society

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8
Q

Caricature

A

Taking one or two identifiable features from a person and exaggerating them

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9
Q

Layout

A

The way all parts of the static image are set out on a page

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10
Q

Reverse text

A

White printing on a black background

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11
Q

Shades

A

The differing shades/tones of dark and light to capture attention

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12
Q

Dominant image

A

The key element that attracts attention

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13
Q

Contrast

A

Different colours, tones, shades, images deliberately used to show up the differences

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14
Q

Logo

A

A design used to signify a particular business or company

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15
Q

Target audience

A

The specific group defined by age, gender, social status, interests at whom the image is aimed

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16
Q

Superimposition

A

One image placed over another

17
Q

High angle/low angle

A

There filmic terms need to be revised as they apply to static images. To make image more imposing or to diminish it

18
Q

Message

A

Link to them/function/purpose. The main idea that the static image conveys

19
Q

Framing

A

Either the use of a border or framing within the image for particular impact

20
Q

Foreground/background

A

What is seen in the front/back of the image