LEP Flashcards

1
Q

Logos

A

Appeals with logic, info, and common sense

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2
Q

Ethos

A

Appeals with ethics, morals, and credibility

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3
Q

Pathos

A

Appeals using emotions and feelings

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4
Q

Repetition

A

Capture attention by repeating

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5
Q

Trademark

A

Symbols of quality, value, and reliability

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6
Q

Price Appeal

A

Sales and bargains, appeals to desire to get something for nothing

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7
Q

Sex Appeal

A

Idealized images of beautiful men and women

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8
Q

Humor and Entertainment

A

Appeals to family and friends having fun together

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9
Q

Fear Technique

A

Appeals to our vulnerabilities and fears like sicknesses and natural disasters

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10
Q

Bandwagon

A

Ads make it seem everyone is buying this product so you feel you should buy it too. Opposite of Avant-Garde.

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11
Q

Avant-Garde

A

Ads make it seem that you’ll be the first to have this new product. Opposite of Bandwagon.

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12
Q

Testimonials

A

Ads use celebrities and regular people to endorse products

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13
Q

Facts and Figures

A

Statistics, percentages, and numbers are used to convince you to buy

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14
Q

Transfer

A

Hard to spot; the background is designed to make you associate good feelings with the product

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