LEP Flashcards
Logos
Appeals with logic, info, and common sense
Ethos
Appeals with ethics, morals, and credibility
Pathos
Appeals using emotions and feelings
Repetition
Capture attention by repeating
Trademark
Symbols of quality, value, and reliability
Price Appeal
Sales and bargains, appeals to desire to get something for nothing
Sex Appeal
Idealized images of beautiful men and women
Humor and Entertainment
Appeals to family and friends having fun together
Fear Technique
Appeals to our vulnerabilities and fears like sicknesses and natural disasters
Bandwagon
Ads make it seem everyone is buying this product so you feel you should buy it too. Opposite of Avant-Garde.
Avant-Garde
Ads make it seem that you’ll be the first to have this new product. Opposite of Bandwagon.
Testimonials
Ads use celebrities and regular people to endorse products
Facts and Figures
Statistics, percentages, and numbers are used to convince you to buy
Transfer
Hard to spot; the background is designed to make you associate good feelings with the product