lego movie Flashcards
Define Conglomerate.
Give an example, and state their role in The Lego Movie.
A large business organisation that owns a number of different companies.
An example of a conglomerate is Warner Bros, and they produced The Lego Movie.
subsidaries
Companies owned and controlled by parent companies
What are the subsidiaries of Warner Bros?
TT Fusion
DC Comics
who rates movies in the uk
bbfc
What rating did the Lego Movie film get by the BBFC
the Lego Movie film was given a āUā certificate because it had mild fantasy violence and mild bad language
Who regulates adverts/trailers in the UK?
ASA- Advertising Standards Authority.
They gave permission for the trailer to go ahead.
How does propps theory fit in The Lego Movie?
The villain (usually antagonist)- Lord Business
The donor- Vitruvius?
The dispatcher (Sets hero on task)- Vitruvius?
The helper (often magical- helps protagonist)- Wildstyle
The princess (reward for hero)- Wildstyle
The false hero- Batman
The hero (usually protagonist)- Emmet.
What are the four main actors who were: Emmet, Lord Business, Wildstyle, Vitruvius?
Emmet- Chris Pratt
Wildstyle/Lucy- Elizabeth Banks
Lord Business/President Business- Will Ferrel
Vitruvius- Morgan Freeman
What is intertextuality?
Linking one film with another in some sort of way
What is meant by synergy?
The promotion of linked products across different areas of the media.
TT Games
A company owned by Warner Bros who made The Lego Movie video game.
how was the lego movie advertised
Marketing of the film.
The film was marketed by the release of The Lego Movie Video Game, Lego toy sets of characters based in the film and posters.
What is post modernism?
A character that breaks stereotypes due to the change in society, for e.g. we see this in Wildstyle
triple games
a game played on multiple platforms
mainstream film
anything made by the big six film studios
what company produced the lm
warnar brothers
what conglomarate is wb a part of
time warner
vertical intergration
a business strategy in which a company takes ownership of two or more key stages of its supply chain.
independant films
made outside of big six
3 differences between mainstream and independant films
- mainstreams have access to bigger budgets , wide releases and well known cast and directors
- independant dont
franchise
a collection of related films in succession that share the same universe
synergy
the collaboration of different institutions releasing multiple linked products simultaneously to effectively market a media product.
For example, Releasing of films from the Harry Potter Franchise along with a video game sedia approach to engage the target audience.
cross media convergence
describes different types of media forms coming together to produce a product, market and develop an audience
how was the lego movie ad braek effective
during prime time tv inbetween popular shows lego played ad were normal ads for that time were parodied in lego this promoted as ppl talked and would have been confused and interested - grabbed attention- then played normal lego movie trailer after it - also effective as many ppl would have bbeen watching and ad break would have made them pay attention+ played inbetween family shows like x factor
lego movie website
- interactive ,amy different games
- good to get children involved and interested
how did lm utalise social media
lm twitter facebook youtube and insta which uploaded teaseers etc useful as marketing to youths
lego movie synergy examples
- lego toys for movie
- mcdonalds cups
- video game
- soundtrack
- promoted in toy stores and legoland
cross promotion / intertextual references
- lego batman
- wonder woman
- green lantern and many more - characters from dc another subsidary of times warner
how mnay countrie was it released in
77
when was it released
1st feburary 2014
how did lm utalise convergence
released on a number of diff platforms inc -
cinema, now tv, yt red and cvds
when was it released in uk and why
feburary 14 as it was half term
uses and grats - entertainment - movie
- audiences may enjoy discovering the intertextual references
- lots of comedy elements included to make audience laugh- range of jokes including slapstick ones children will understand and more adult ones appealing to family audiences
- set in a fantasy world that can act as a form of eascapism to the audience
uses and grats - personal identity - movie
- wide ensemble of characters to relate to - dads may relate to will farrels character and that feeling of nostalgia and lost childhood
- children relate to emit as a normal average guy and his playful nature
howdoes the video game use intertextuality
- characters and same voice actors from movie
- similar narratives and themes
advantage of lm vg and movie
- allowed film and game to cross promote eachother
- children would see film and want game or vise versa generating two streams of revenue
what kind of release did the vg have
a cross platform release including ios ,windows , playstation etc
how are vg rated
by the vsc using the pegi system
who rates the vg in the uk
the vsc
uses and grats - entertainment - vg
- action and fight sequences for gamer to get involved with
- set in a fantasy world which serves as a form of escapism for the audience
uses and grats - personal identity - vg
- wide ensemble of characters to relate to
- can play as any character allowing players to connect to them on a personal level
lego movie budget
60 million
