lego movie

Question 1

Define Conglomerate.
Give an example, and state their role in The Lego Movie.

Answer 1

A large business organisation that owns a number of different companies.
An example of a conglomerate is Warner Bros, and they produced The Lego Movie.

Question 2

subsidaries

Answer 2

Companies owned and controlled by parent companies

Question 3

What are the subsidiaries of Warner Bros?

Answer 3

TT Fusion
DC Comics

Question 4

who rates movies in the uk

Answer 4

bbfc

Question 5

What rating did the Lego Movie film get by the BBFC

Answer 5

the Lego Movie film was given a ‘U’ certificate because it had mild fantasy violence and mild bad language

Question 6

Who regulates adverts/trailers in the UK?

Answer 6

ASA- Advertising Standards Authority.
They gave permission for the trailer to go ahead.

Question 7

How does propps theory fit in The Lego Movie?

Answer 7

The villain (usually antagonist)- Lord Business
The donor- Vitruvius?
The dispatcher (Sets hero on task)- Vitruvius?
The helper (often magical- helps protagonist)- Wildstyle
The princess (reward for hero)- Wildstyle
The false hero- Batman
The hero (usually protagonist)- Emmet.

Question 8

What are the four main actors who were: Emmet, Lord Business, Wildstyle, Vitruvius?

Answer 8

Emmet- Chris Pratt
Wildstyle/Lucy- Elizabeth Banks
Lord Business/President Business- Will Ferrel
Vitruvius- Morgan Freeman

Question 9

What is intertextuality?

Answer 9

Linking one film with another in some sort of way

Question 10

What is meant by synergy?

Answer 10

The promotion of linked products across different areas of the media.

Question 11

TT Games

Answer 11

A company owned by Warner Bros who made The Lego Movie video game.

Question 12

how was the lego movie advertised

Answer 12

Marketing of the film.
The film was marketed by the release of The Lego Movie Video Game, Lego toy sets of characters based in the film and posters.

Question 13

What is post modernism?

Answer 13

A character that breaks stereotypes due to the change in society, for e.g. we see this in Wildstyle

Question 14

triple games

Answer 14

a game played on multiple platforms

Question 15

mainstream film

Answer 15

anything made by the big six film studios

Question 16

what company produced the lm

Answer 16

warnar brothers

Question 17

what conglomarate is wb a part of

Answer 17

time warner

Question 18

vertical intergration

Answer 18

a business strategy in which a company takes ownership of two or more key stages of its supply chain.

Question 19

independant films

Answer 19

made outside of big six

Question 20

3 differences between mainstream and independant films

Answer 20

• mainstreams have access to bigger budgets , wide releases and well known cast and directors
• independant dont

Question 21

franchise

Answer 21

a collection of related films in succession that share the same universe

Question 22

synergy

Answer 22

the collaboration of different institutions releasing multiple linked products simultaneously to effectively market a media product.

For example, Releasing of films from the Harry Potter Franchise along with a video game sedia approach to engage the target audience.

Question 23

cross media convergence

Answer 23

describes different types of media forms coming together to produce a product, market and develop an audience

Question 24

how was the lego movie ad braek effective

Answer 24

during prime time tv inbetween popular shows lego played ad were normal ads for that time were parodied in lego this promoted as ppl talked and would have been confused and interested - grabbed attention- then played normal lego movie trailer after it - also effective as many ppl would have bbeen watching and ad break would have made them pay attention+ played inbetween family shows like x factor

Question 25

lego movie website

Answer 25

• interactive ,amy different games
• good to get children involved and interested

Question 26

how did lm utalise social media

Answer 26

lm twitter facebook youtube and insta which uploaded teaseers etc useful as marketing to youths

Question 27

lego movie synergy examples

Answer 27

• lego toys for movie
• mcdonalds cups
• video game
• soundtrack
• promoted in toy stores and legoland

Question 28

cross promotion / intertextual references

Answer 28

• lego batman
• wonder woman
• green lantern and many more - characters from dc another subsidary of times warner

Question 29

how mnay countrie was it released in

Answer 29

77

Question 30

when was it released

Answer 30

1st feburary 2014

Question 31

how did lm utalise convergence

Answer 31

released on a number of diff platforms inc -
cinema, now tv, yt red and cvds

Question 32

when was it released in uk and why

Answer 32

feburary 14 as it was half term

Question 33

uses and grats - entertainment - movie

Answer 33

• audiences may enjoy discovering the intertextual references
• lots of comedy elements included to make audience laugh- range of jokes including slapstick ones children will understand and more adult ones appealing to family audiences
• set in a fantasy world that can act as a form of eascapism to the audience

Question 34

uses and grats - personal identity - movie

Answer 34

• wide ensemble of characters to relate to - dads may relate to will farrels character and that feeling of nostalgia and lost childhood
• children relate to emit as a normal average guy and his playful nature

Question 35

howdoes the video game use intertextuality

Answer 35

• characters and same voice actors from movie
• similar narratives and themes

Question 36

advantage of lm vg and movie

Answer 36

• allowed film and game to cross promote eachother
• children would see film and want game or vise versa generating two streams of revenue

Question 37

what kind of release did the vg have

Answer 37

a cross platform release including ios ,windows , playstation etc

Question 38

how are vg rated

Answer 38

by the vsc using the pegi system

Question 39

who rates the vg in the uk

Answer 39

the vsc

Question 40

uses and grats - entertainment - vg

Answer 40

• action and fight sequences for gamer to get involved with
• set in a fantasy world which serves as a form of escapism for the audience

Question 41

uses and grats - personal identity - vg

Answer 41

• wide ensemble of characters to relate to
• can play as any character allowing players to connect to them on a personal level

Question 42

lego movie budget

Answer 42

60 million