LEGO

Question 1

Media LANGUAGE in LEGO

Answer 1

• colour palette (visual) which attracts younger audience
• action-adventure movie - can tell by facial expressions and body language of fleeing of danger (non verbal)
• iconography of action-adventure (visual)
• heros and villians are present - indicating action-adventure film

Question 2

Media REPRESENTATION in LEGO

Answer 2

Class = n/a
Age = there is a variety e.g Emmet and Vitruvius
Gender = there are male and female characters
Ethnicity = Lenny Henry and Morgan Freeman appear in LEGO movie and represent black community
Sexuality = n/a

Question 3

Media INDUSTRY in LEGO

Answer 3

• Warner Bros = made the movie
• TT Fusion = made the videogame
• regulated by VSC, PEGI (both for videogame) and BBFC and ASA (for the movie)

Question 4

What was LEGO’S Target Audience

Answer 4

Movie = children (PG)
Video Game = PEGI 7+

Question 5

How does the LEGO Movie poster appeal to the audience

Answer 5

• the anchorage shows an uplifting story
• anti stereotypical representations
• intertextuality (batman, superman) hooks the audience as they are popular characters
• colourful explosion - pg friendly

Question 6

How does the LEGO Movie poster promote the film

Answer 6

• Famous actors as voices of the characters e.g Chris Pratt
• Famous characters through intertextuality (Batman)

Question 7

How does the LEGO Movie ad break appeal to the audience

Answer 7

• British Heart Foundation = parody of stereotypical male
• Confused.com = teenagers using slang to relate to teenage audience
• BT Broadband = stereotypical couple to relate to families
• Premier Inn = hotel in London - a place thats populated and diverse. Lenny Henry is focal point in this ad

Question 8

How did the LEGO Movie ad break promote the film

Answer 8

• turned the ad break into an entertainment event - audience don’t like ads
• it was entertaining, educating, relatable and was watched and shared worldwide (gratifications theory)

Question 9

How did the LEGO Movie game promote the movie

Answer 9

• cross-media content is important to increase audience
  -the game helps franchise to grow
  -it elevates the audience’s enjoyment of the film
• in the game you can choose multiple characters including batman, superman (intextuality)