Legal & Ethical Campaigns

Question 1

What happens if marketing campaigns are not suitable for their target markets?

Answer 1

Marketing campaigns will fail if they are not suitable for their target markets.

Question 2

What must marketing campaigns comply with?

Answer 2

Marketing campaigns must be ethical and comply with legal regulations.

Question 3

How can businesses identify their target markets?

Answer 3

A combination of market research and SWOT analysis helps reveal the likely characteristics, needs, and wants of customers in target markets.

Question 4

What can businesses produce once they understand their target markets?

Answer 4

Businesses can produce persuasive and effective messages for each marketing segment.

Question 5

What are the UK legal regulations for marketing and advertising?

Answer 5

All marketing and advertising in the UK must be:

1. An accurate description of the product or service
2. Legal
3. Decent
4. Truthful
5. Honest
6. Socially responsible (it should not encourage illegal or unsafe behavior)

Question 6

What does being ethical in marketing generally mean?

Answer 6

Being ethical in marketing generally means:

1. Be truthful
2. Have high personal standards
3. Be clear when advertising and when providing news or entertainment
4. Treat consumers fairly
5. Never compromise customer privacy
6. Comply with regulations and standards

Question 7

Why is it important to comply with ethical and legal standards in marketing?

Answer 7

Complying ensures campaigns are effective, socially responsible, and do not face legal issues or damage a brand’s reputation.