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Business Final > Lectures 2 & 3 > Flashcards

Lectures 2 & 3 Flashcards

1
Q

Good/Strong Rep Benefits

A

RETAIN - customers, employees
INCREASE - sales, stock price
POSITIVE - media
LESS - regulation

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2
Q

Rep Influences

A

Primary: personal experience
Secondary: what friends/family say
Tertiary: what mass media says

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3
Q

Reputation and Comms Roles

A

Attention Generation, Uncertainty Reduction, Evaluation

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4
Q

Attention Generation

A

Raise profile, increase visibility, get in minds of potential ShH
BY web, SM, ads, networking

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5
Q

Uncertainty Reduction

A

explain org mission and position in industry, articulate business dimensions BY
pitching story to media, presentations, SM storytelling

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6
Q

Evaluation

A

attract/retain ShH, display competence/relevance BY measuring, identifying growth opportunities, targeted SM, forging partnerships

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7
Q

Reputation IS

A

CO-OWNERSHIP of current/future StH
ALIGNING words and deeds
RELATIONSHIPS ever evolving
MIS-STEPS pose risks

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8
Q

Financial Knowledge for Comms

A

TRANSLATE
STORYTELLING
AWARENESS for StH

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9
Q

Income Statements (Financial statement)

A

AKA Profit and Loss

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10
Q

Balance Sheets (Financial statement)

A

net worth, assets, liabilities

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11
Q

Cash Flow Statements (Financial Statement)

A

money generated and spent

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12
Q

Revenue (Income Statement)

A

money from operations before expenses

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13
Q

Operating Income (Income Statement)

A

Money after operations expenses, before taxes/debt

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14
Q

Net Income (Income Statement)

A

Money after all expenses including taxes

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15
Q

Costs of Goods Sold (Income Statement)

A

direct costs to produce product

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16
Q

General & Administrative Expenses (Income Statement)

A

day-to-day operations expenses, not directly related to producing product

17
Q

Operating Margin

A

Operating Income (profit) divided by Net Revenue. Profitability ratio on each dollar of sales generated before interest/taxes/dividends

18
Q

Net Margin

A

Net profit divided by net revenue. Ratio of profit after all costs

19
Q

Balance Sheets

A

Assets (valuable things that can be sold, used to make products)
Liabilities (debts/money owed)
Shareholders Equity (amount invested/retained - if all assets/liabilities settled, amount left for ShH)

20
Q

Find Financial Performance Info:

A

investor relations pages, news releases, annual reports

21
Q

GAAP

A

Generally accepted accounting principles, rules set by FASB for US reporting standards

22
Q

IFRS

A

International financial reporting standards - made by IASB (international accounting standards board)

23
Q

MD+A

A

Managements Discussion & Analysis - explains financials in more detail, in annual/quarterly filings

24
Q

Annual Reports

A

expands on story, Trents, forecasts. less financially detailed than Q4 report

Business Final (5 decks)

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