lecture 9 - interviews and focus groups Flashcards
interview
= interviewer asks (probing) questions to a respondents
- probing: more like a conversation, can go in different directions based on the responses
- more flexible than standardized reviews
different types:
- face-to-face
- phone
- online
3 forms of interviews
- structured: standardized questions and data (and standard answer options) -> generalizable + similar to surveys
- unstructured: open questions, initiates interaction/conversation -> detailed and specific information and understanding
- semi-structured: ‘schedule’ of questions as starting point = enables comparison = good compromise
interview guide
list of topics/themes to cover
(necessary) questions
(possible) follow-up questions
synchronous/asynchronous interviews
- synchronous = real-time (e.g. face-to-face)
- asynchronous = not at the same time (e.g. via email or social media)
*advantage = not everyone can be reached synchronously
(interviewer + ethical considerations)
- don’t influence/guide interviewee (-> confirmation bias)
- don’t react or interrupt answers
- show interest, this encourages people to explain deeply
- take notes, and if possible, record
ethical considerations:
- informed consent
- protection of privacy - confidentiality (also effects ability to use direct quotes)
interviews: recruitment
common =
- advertising: mass targeting
- direct recruitment: personal targeting (-> case selection like in comp. pol.)
- via ‘gatekeepers’: members of organizations that control access to members of the organization
- snowball sampling (hard-to-reach/vulnerable populations)
use of (financial) incentives can lead to selection bias
common types of interviews in polsci
*both are (usually) semi-structured or unstructured/open
elite interviews = political actors
- recruitment is a challenge: have little time (solution: different contact channels, e.g. use retired politicians)
- good preparation is crucial
expert interviews = administrates, academics etc.
! are not expert surveys (standardized survey questionnaires)
- common tool to generate aggregate judgments (e.g. level of democracy, perception of corruption)
- data quality = reliable & valid
OR reproduction of ‘common knowledge’/stereotypes?
focus groups
= interview of a group of participants where responses emerge from social interaction
-> ability to capture social interaction and dynamics
- 6-10 people
- purposive selection, e.g. based on (similar or different) characteristics/attributes
- interviewer acts as a moderator/facilitator that encourages interaction among the participants
- usually semi-structured question format
- duration: 60-90 minutes
= gives also info how people interact with eachother
analysis of interview data
recorded interviews/focus groups
- generate transcripts
- quantification (structured interviews) OR data reduction (qualitative analysis by systematically summarizing and interpreting responses)
- statistical analysis OR coding (with open/semi-structured)