Lecture 9 Flashcards

1
Q

Why is message targeting important in health promotion?

A

Understanding WHO the audience is important to decide what type of material is appropriate
• Increasing relatedness/ resonating with the ad increases uptake/compliance with the ad
Develop material that would resonate with that specific group
Higher uptake and compliance

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What does message framing refer to?

A

Message framing refers to tailoring your health promotion message or your intervention for your target audience

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is necessary to engage in message framing?

A

We need to understand WHO are we doing this for
• WHO consider gender, age, ethnicity, properties, location, education, lifestyle, likes/dislikes, finance
The more specific you are the more you can tailor

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What do your need to understand your audience? Why?

A

Needs assessment is critical for understanding who your audience is
• helps you understand what they already do so you can focus on what they need and how to get the message across

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What should you consider when tailoring your message? Why?

A

To tailor your message you would need to study your audience
understand their barries/facilitators, self-efficacy towards PA

also understanding why they would care about their behaviour

maybe you need to help them understand why PA is important. A lot of teenagers don’t care about their health just yet so focusing on other benefits of being active like ability to socialize or get scholarships

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What level is needs assessment done? How should tailor?

A

Needs assessment is usually population level but it can be done as an individual level.

You may survey your audience to tailor your messages.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What is visual tailoring?

A

Ex. Ads, Videos, Posters, Information pages online, and Health brochures

Any visual medium trying to convey health promoting messages will try to depict individuals who would resonate with the message

usually done at a population level

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What is the gain vs. Loss frame?

A

A tool to tailor a message: modify the message so certain components are emphasized more than others and you manipulate what is most understood ( what your audience mostly remembers)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What are the two main types of frames?

A

Gain-frame – focuses on the positive outcome of doing or not doing the behaviour

Loss-frame – focuses on the negative outcome of doing or not doing the behaviour

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

How can you differentiate between gain frame and loss frame?

A

Focus on the OUTCOME.
OUTCOME GOOD — gain frame
OUTCOME BAD — loss frame

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Why use gain or loss frame messaging?

A

Humans behave because we want something or we want to do something

Behaviour is very much motivated by outcome

Consider all the theories we have discussed – they ALL emphasize outcome appraisal to some extent

Framing brings focus to the outcome (a way to simplify)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

How do you know which frames you should choose?

A

Gain frame messages are encouraged for promoting healthy lifestyle behaviours
e.g., physical activity – we like being told doing the right thing leads to good outcomes

Loss frame is effective when encouraging screening type behaviours and vaccine adherence
e.g., breast cancer screen – we want to stay away from loss or risk

How well did you know this?
1
Not at all
2
3
4
5
Perfectly