lecture 8 Flashcards
Monopolistic competition
large number of firms
-independence in firms
-small market shares
freedom of entry
differentiated product
downwards sloping demand curve
-demand elasticity depends on degree of product differentiation
monopolistic competition equilibrium of the firm short and long run
short run :
output where MC = MR
level of supernormal profit depends on demand
-position of demand curve
-elasticity of demand curve
long run;
-firms can enter the industry
-all supernormal profits competed away
oligopoly
key features;
-barreris to entry
-interdependence of firms
competition and collusion;
-pressure to compete = to maximise share of industry profits
-pressure to collude = to maximise inustry profits
collusive oligopoly; cartels
- equilibrium of the industry
oligopoly tactic collusion
-price leadership ;dominant firm
-price leadership; barometric
-other forms of tactic collusion; rules of thumb
=avarege cost pricing
=price benchamrks
factors favouring collusion
-few firms
-open with each other
-similar cost structures and production methods
-similar products
-there is a dominant firm
-significant barriers to entry
-stable market conditions
-no government measures to -curb collusion
+ collusion and the law
adv and dis of oligopoly and the consumer
adv:
- countervailing power
Supernormal profits may allow higher R&D
-greater choice for consumers
dis:
-less scope for economies of scale relative to monopoly
-greater use of advertising than under monoploly = costs rise
oligopoly and contestable markets
importnace of entry and exit costs
in oligopoly firms
by virtue of their size they are able to influence the price regardless of whether or not the product is differentiated or standardised
as new firms enter a monopolistic competitive industry, the demand curve facing each existing firms
will shift to the left and be more elastic because there are not more substitutes for its products
In which circumstances would a cartel most likely work?
the market for copper, where there are very few producers and the product is standardised
a price that is commonly used in an industry is called
benchmark price