Lecture 8 Flashcards
Heuristics
Mental shortcuts used to simplify complex judgements or decisions
Availability Heuristic
Likelihood of an event happening depends on how easily it can be brought to mind, remembered or imagined
Representativeness Heuristic
- Judgements based on stereotypes
- Unreasonably associating particular features or actions with specific outcomes or conclusions. Discrimination
Anchoring and Adjustment Heuristic
Decisions are based on past/historical data rather than new/future information.
- Overly narrow confidence intervals
- Insufficient adjustment: People typically underreact to new information
Affect Heuristic
Decisions based primarily on intuition, instinct and gut feeling
The Framing Bias
Tradition Finance: Decision makers can see through the frame
Behavioural Finance: Perceptions are highly influenced by how decision problems are framed
Loss Aversion (Prospect theory)
- Ability to tolerate loss
- Losses felt harder than gains (2.5 times)
Disposition effect (Prospect theory)
Investors generally predisposed to sell winner too soon but hold on to losing stocks too long
Sunk costs
Standard Finance: Prior lessons are sunk costs and should be ignored
But, Associated problems of guilt, regret and shame. We use many different unconscious strategies against mourning and bearing loss
Aversion to Sure Loss
- People accept unfair risk to avoid sure loss, hoping to break even or win
- Odds are against them
Hindsight Bias
- Once something has happened, we believe it was inevitable in hindsight
- Past decisions look wrong, although appropriate given the information available at the time
Self-attribution bias
Credit taken for favourable outcomes, poor performance is blamed on the external environment, the market of the economy or bad luck
Overconfidence
- We systematically overestimate our decision making abilities
- The greater the level of skill required and the more complex the task, the more confident we are
- Actual performance often has little or no relationship with level of confidence
Illusion of knowledge
The more information we have the more confident we are
Illusion of control
The more time spent analysing the situation and the more successful we have been, the more control we feel we have