Lecture 7 - communication tools 2 (social media)

Question 1

Content Marketing and Native Advertising

Answer 1

Branded Content (Providing useful info and increase brand awareness)

Sponsored Content (Provide useful info, increase brand awareness, and increase social engagement, Hosted on a third-party site)

Native Advertising (Similar to sponsored content, but presents a problem that is solved through product purchase (rather than just being informative) and hopes to generate sales)

Question 2

Other content

Answer 2

Blogs, Podcasts, and Newsletters

Question 3

Remarketing

Answer 3

Remarketing utilizes digital technology to re-engage individuals who have visited a brand’s site or accessed the brand’s app but did not make a purchase.

Question 4

Exemples of content marketing

Answer 4

Blog posts
Emails
Newsletters
Social media posts
Podcasts
E-books
Videos

Question 5

Social media value

Answer 5

• Increase brand awareness
• Sales/leads generation
• Increase community engagement
• Grow the brand’s audience
• Increase web traffic