Lecture 7

Question 1

What is the idea of a Bass Model?

Answer 1

How fast consumers will adapt a new product

Question 2

What are telling us p and q

Answer 2

the speed of diffusion

Question 3

How to interpret a high value of p

Answer 3

quick take off and taper off

Question 4

High value of Q

Answer 4

Slow diffusion at first, but exhilarates quickly

Question 5

High value of Q

Answer 5

Slow diffusion at first, but exhilarates quickly

Question 6

social contagion

Answer 6

connects among consumers can affect how information and behavior spreads

Question 7

viral marketing

Answer 7

consumers mutually share an spread marketing relevant information

Question 8

degree

Answer 8

the number of contacts an individual has

Question 9

dense

Answer 9

the average degree of a network

Question 10

degree centrality

Answer 10

number of contacts an individual has per node

Question 11

calculate between centrality

Answer 11

1. all the paths that without that node
2. count the shortest paths
3. count how many are passing through the node

Question 12

closeness centrality

Answer 12

how close is the node to all the other nodes

Question 13

how to calculate density

Answer 13

average degree of a network/ N-1

Question 14

what is p in the bass model formula

Answer 14

coeff of inovation

Question 15

what is q in the bass model formula

Answer 15

coeff of imitation