Lecture 6: Qualitative content analysis Flashcards
Probes
Responsive, follow-up questions which elicit more information
Prompts
Issues to which the reseacher explicitly directs the interviewee’s attention
Types of quantitative content analysis
Frequency analysis: word count
Contingency analysis: frequency and positioning of text elements
Types of qualitative content analysis
Rhetorical analysis: delivery of a message
Discource analysis: Ideas behind a message
Narrative analysis: focus on the message
Three approaches of content analysis
Conventional/inductive content analysis
Directed/deductive content analysis
Mixed-method/summative content analysis
Internal validity
If the structure of a reseach design enabels us to draw unambiguos conclusions
External validity
the extent to which results can be generalized
Content validity
How well does the concept capture the idea we want to measure
Key features of qualitative sampling
Selection criteria: symbolic representation, sample diversity
Sample size: saturation, resources
Sample frames: existing resources, generated sampling frames
Mapping questions
getting an overview of the island
Challenges of doing in-depth interviews
difficult reseach topics, strong emotional responses, hierachical relationships, disagreement with interviewee
Philosophical perspectives towards qualitative content analysis
Purist (interpretivist) perspective
Neo-positivist persepctive
Dualist (pragmatist) perspective
