Lecture 6 - Consumer Behaviour (Part 1)

Question 1

consumer behaviour

Answer 1

the acts of individuals in obtaining goods and services, including the decision processes that precede and determine these acts

Question 2

problem recognition

Answer 2

in the consumer buying process, a stage in which a consumer discovers a need or an unfulfilled desire

Question 3

information search

Answer 3

conducted by an individual once a problem or need has been defined

Question 4

consumer involvement

Answer 4

the perceived interest and importance that a consumer attaches to the purchase and consumption of a product or service

Question 5

evoked set

Answer 5

a group of brands that a person would consider acceptable among competing brands in a class of product

Question 6

cogrnitive dissonance

Answer 6

an individual’s unsettled state of mind after an action he or she has taken (in this case, a buying action typically)

Question 7

need

Answer 7

a state of deprivation or the absence of something useful

Question 8

motives

Answer 8

the conditions that prompt the action necessary to satisfy a need

Question 9

lifestyle

Answer 9

a person’s pattern of living as expressed in his or her activities, interests, opinions, and values