Lecture 6/ Chapter 5 Flashcards
The price elasticity of demand is computed as
the percentage change in the quantity demanded divided by the percentage change in price.
Demand tends to be more elastic :
the larger the number of close substitutes.
if the good is a luxury.
the more narrowly defined the market.
the longer the time period.
Perfectly Inelastic
Quantity demanded does not respond to price changes.
Perfectly Elastic
Quantity demanded changes infinitely with any change in price.
Unit Elastic
Quantity demanded changes by the same percentage as the price.
Total revenue
is the amount paid by buyers and received by sellers of a good.
Computed as TR = P times Q
With an inelastic demand curve, an increase in price leads to
A decrease in quantity that is proportionately smaller. Thus, total revenue increases.
With an elastic demand curve, an increase in the price leads to
A decrease in quantity demanded that is proportionately larger. Thus, total revenue decreases.