Lecture 6 Flashcards
Promoting Good Behaviour
What are the most successful anti-smoking ads about
Most successful anti-smoking ads are emotionally evocative and contain personalized stories
Educational Appeals
Provide general information; assume tat ppl will be motivated to improve health behaviour if they have the correct information
Message Framing: Gain-framed messages
- Focus on experiencing desirable consequences and/or avoiding negative ones
- Work best at motivating behaviours that serve to prevent or recover from illness or injury (ex. Condom use, performing physical therapy)
Message Framing: Loss framed messages
- Focus on experiencing undesirable consequences and/or avoiding positive ones
- Work best for behaviours that occur infrequently and serve to detect a health problem early (ex. Drinking and driving, mammograms)
Fear Appeals
Message framing that assumes instilling fear will lead to change
More persuasive if:
- Emphasize consequences
- Include personal testimonial
- Provide specific instructions
- Boost self-efficacy before urging ppl to change
Behavioural Methods of Supporting Good Health
Focus on helping people manage the antecedents and consequences of a behaviour
Cognitive Methods of Supporting Good Health
Focus on changin ppls thought processes
Cognitive Behavioural Therapy (CBT)
Evidence-based psychotherapeutic intervention that promotes self-observation and self-monitoring to increase awareness and control of negative thoughts and harmful behaviours
- Goal: regulation of thoughts, beliefs, emotions, and behaviours through personal coping strategies
Lapse
An instance of backsliding which does not indicate failure
Relapse
Falling back to one’s original pattern of undesirable behaviour; common when ppl try to change long-term habits
Abstinence-Violation Effect
Experiencing a lapse can ruin one’s confidence in remaining abstinent and lead to a full relapse
Steps to Relapse Prevention
- Learn to identify high-risk situations by making a list of conditions that lead to lapses
- Acquire coping skills through training
- Practice coping skills in a high-risk situation under therapist supervision
Motivational Interviewing
- A one-on-one counselling style designed to help ppl explore and resolve their ambivalence in changing a behaviour
- Semi-directive, client-centred approach to counselling
2 key features:
1. Decisional balance: clients list reasons for and against changin behaviour; then discuss
2. Personalized feedback: clients receive info on their pattern of problem behaviour, comparisons w norms, and risks of behaviour
BASICS: harm reduction approach for college students
Program is conducted over 2 brief interviews:
1. Assessing risk of problem behaviours, obtaining commitment to monitor drinking between interviews
2. Providing personlized feedback, including comparison to norms, risks, and advice on how to drink safely
- This program was extremely effective at limiting # of days drunk and days of continuous drinking
Social Engineering
Changing the social environment in order to better support healthy behaviours (ex. Nutritional guidelines, seatbelt laws, school vaccine programs, racing alcohol to increase cost)