Lecture 5 - Strategic Alliances and Acquisitions Flashcards
What is the two stage decision model used for?
Benchmarking:
- Given that no firm is likely to have enough resources and capabilities to be good at all primary and support activities, the key is to examine whether the firm has resources and capabilities to perform a particular activity in a manner superior to competitors
- If managers find that a particular activity performed by their firm is unfavorable, a two-stage decision model can remedy the situation
Outline the 2 stage decision model
Look at lecture notes
Define what strategic alliances are
Voluntary agreements of cooperation between firms involving exchange, sharing or co-developing products, technologies, or services
What are the three stages of the formation of alliances?
STAGE ONE: To cooperate or not to cooperate?
- to grow by pure market transactions, the firm has to independently confront competitive challenges
- very demanding even for resource-rich multinationals
STAGE TWO: Contract or equity?
- the choice between contract and equity also boils down to institutional constraints
STAGE THREE: Specifying the relationship?
- firms need to choose a specific format among the family of equity-based or contractual (non equity-based) alliances
Draw the formation of alliances flow chart
Look at notes
What are the three types of equity-based alliances?
- strategic investment
- cross-shareholding
- joint ventures
What is a strategic investment?
one partner invests in another
What is a cross-shareholding?
both partners invest in each other
What is a joint venture?
The most common form of equity alliance is the joint venture, where two companies remain independent but set up a new organization jointly owned by the parents
What does the alliance continuum show?
Depicts alliances as degrees of compromise between pure market transactions and acquisitions
- Contractual alliances are associations between firms that are based on contracts and do not involve shared ownership
- Equity-based alliances are based on ownership or financial interest between the firms
Why do firms enter into strategic alliances?
- To gain global market leadership
- To gain inside knowledge about unfamiliar markets and cultures
- To master new technologies and build expertise
- To have access to valuable skills and competencies in particular geographic locations
What are the advantages of strategic alliances?
- They lower investment costs and risks for each partner by facilitating resource pooling and risk sharing
- They are more flexible organisational forms and allow for a more adaptive response to changing conditions
What are the disadvantages of strategic alliances?
- Culture clash and integration problems due to different management styles and business practices (choice of wrong partner)
- Anticipated gains may not materialise due to an overly optimistic view of the synergies or a poor fit of partners’ resources and capabilities
- Risk of becoming dependent on partner firm for essential expertise and capabilities: inhibits innovation
- Difficult to protect proprietary technologies, knowledge bases or trade secrets from partners who may turn rivals
How can firms minimize opportunism?
1) walling off critical capabilities: need to protect from partner
2) swapping critical capabilities through credible commitments
- sometimes none of these approaches work and the relationship deteriorates
What are the stages involved in a divorce?
INITIATION
- initiator starts feeling uncomfortable with the alliance (for whatever reason)
GOING PUBLIC
- initiator likely to go public first but partner may preempt by blaming the initiator
- impacts shareholders
UNCOUPLING
- alliance dissolution can be friendly or hostile
- a lot depends on the environment in which the alliance sits: harder to dissolve alliances in some countries