Lecture 5 - Measurement Flashcards
What is Measurement?
A systematic procedure for the assignment of scores to individuals so that the scores accurately represent some characteristic of the individuals
What are some possible methods for measuring experience and behaviour?
- Self-report measures
- Observational measures
- Performance measured
- Physiological measures
- Linguistic measures
What is a Self-report measure?
A questionnaire is a research instrument consisting of a series of questions (or other types of prompts)
What are the advantages of self report measures?
• Can provide information about many things
• Can reach a large number of people, therefore more representative
• Cheap and convenient
• Standardised
• Can be done in person, online, by phone, etc
What are the disadvantages of self-report measures?
Self report biases
• Social desirability
• Depends on accuracy of recall
• Narrow focus of questions
What is an observational measure?
Trained individuals make judgements about behaviours of interest. These judgements are standardised across observers through the use of measurement instruments or checklists that allow behaviours to be counted or rated OR behaviour is automatically measured
What are the advantages of observational measures?
• Overcomes self-report biases
• Can provide realistic data
What are the disadvantages of observational measures?
• Depends on the ability of the observer
• Expensive and time-consuming
What is a performance measure?
Rigorously developed tests or tasks to accurately measure the individual differences in psychological variables using accuracy and reaction time
What are the advantages of performance measures?
• More objective than self-report
• Often computerised, making data easier to store accurately
What are the disadvantages of performance measures?
• Reductive
• Generalisation beyond the lab can be questionable
What are physiological measures?
Measures of biological response to natural or experimentally manipulated events
What are the advantages of physiological measures?
• Objective outcome measurements
• Very accurate
What are the disadvantages of physiological measures?
• Can be difficult to collect
• Expensive
What are linguistic measures?
Measures of characteristics of text data using specific software (e.g word count, sentiment analysis, pronoun use)