Lecture 5: Consumer behaviour Flashcards
1
Q
How much do we consume in Sweden?
A
2485 billion (2023)
2
Q
How big part of GDP is consumption?
A
39%
3
Q
What is the trend of consumption development?
A
Typically +2% per year
4
Q
What is system 1 thinking?
A
fast, inutile and biased
5
Q
What is system 2 thinking?
A
deliberate (medvetna) choices
6
Q
What are the cognitive biases?
A
7
Q
What is the consumer proposition acquisition process?
A
8
Q
How do consumers process information?
A
Perceptions:
Learning:
Memory:
9
Q
What is Operant conditioning?
A
10
Q
What is social learning?
A
11
Q
what is classical conditioning?
A
12
Q
What’s Maslow’s hierarchy of needs?
A
13
Q
What’s the theory of planned behaviour?
A
14
Q
What are the different social contexts that frame our consumption?
A
15
Q
A
