Lecture 4 - Organisational Aspects Of Business Flashcards
Mission, Vision, Values, and Beliefs
Foundational elements of an organisation’s strategy, culture, and identity. They influence decision-making, guide behavior, and establish the organisation’s purpose and future goals.
What is a mission statement?
“Why do we exist?”
A concise summary of an organisation’s purpose, outlining why it exists, whom it serves, and what it offers. It helps guide internal decision-making and sets
expectations for stakeholders
What is a vision statement?
“Where do we want to go?”
Expresses the long-term aspirations of the organisation, describing the desired future state and what the company aims to achieve.
Shares values and beliefs question
What principles guide our actions?
Business school example vision and mission
Our vision is to develop innovative and responsible leaders for a sustainable future.
Mission is to deliver outstanding educational experience through innovative teaching, transforming careers and enhancing employability.