Lecture 4-Motivation and Effect

Question 1

motivation

Answer 1

process that leads people to behave as they do

Question 2

motivational process

Answer 2

occurs when a need is aroused that the consumer wishes to satisfy

Question 3

motivational strength

Answer 3

degree of willingness to expend energy to reach a goal

Question 4

drive theory

Answer 4

biological needs that produce unpleasant states of arousal (hunger)

Question 5

homeostasis

Answer 5

balance

Question 6

expectancy theory

Answer 6

behaviour is pulled by expectations of achieving desirable outcomes