Lecture 4 concepts

Question 1

Nudging

Answer 1

Any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or changing economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Example: fly in the urinal

Question 2

Availability heuristic

Answer 2

A mental shortcut that relies on immediate examples that come to a given person’s mind when evaluating a specific topic, concept, method or decision. For example, after a plane crash, people are more scared of flying.