Lecture 4 Flashcards

1
Q

What are the five factors that influence the choice of a research method?

A

Number of data to collect, complexity of questions, timing, investment required, and availability of the sample.

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2
Q

What are techniques used in qualitative research?

A
  • In depth personal interviews
  • Focus Groups
  • Observation
  • Ethnografics
  • On Line-Communities
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3
Q
A
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