Lecture 3a- celebrity place- cote d azur Flashcards
French riviera - creating a privileged environment
distinction - business of distinction finding the right place creating a safe environment personal, social and international level defining elegant living
Finding the right place- ingredients
safe environment- political order- ecology of fear- bourgeois- spend summer in the french R- cosmopolitan- legitimate their wealth
welcoming
economic stability
military security
climate
Character- exotic- distinctive- like capitalism - different product for the market
remoteness- break from city
middle class- follow there rich people go - mass tourism industry
Define elegant living
safely exotic comfort diversions things to do aristocrats- few weeks- months exclusivity but visibility carnal de nice
The business of distinction
marketing privileged environments luxury industrial complex mostly women sharpening the pecking order- more distinctive- look at the size of my yacht- intra elite not all nice- is affluent- inequality
cote d’ Azur
all fantasies that money can buy
imagined community
relatively secure- margin of europe
independent kingdom of savoy/sardinia
right place and the right time
1700s nice- poverty- remote-poor back water- links to gentrification
it was discovered- emphasis the exotic- now pop half a million
tobias smollet- international projection- grand tour- falls in love with place- international bestseller- paradise on earth- undiscovered- new - virginal
paradise- nice- 1920s poster depicts this
1800s- cosmopolitan living
british0 biggest movers and shakers- construct the french rivera - till world war 1
americans- also grand tour of europe
russians- mix with these people
all the fantasies that money can buy: public
acquisition of this part of france- could been seen as french imperialism
showcase of fresh civilisation
birth of modern- reaches nice
Garibaldi- most famous person in nice- unification of italy
observatory- private money
railway- pushing the west
all the fantasies money can buy: private
coast- string of villas- vilifying
transforming the landscape- rigid to cosmopolitan- fountains - palm trees exported- make it more exotic- image of the region
lawn- defiance statement of wealth
had to build irrigation- constructiveness of the villa- originally fishers lived there
infinity villa- seductive- culturally constructed- threshold
imagined community
branding pr- portrays an image to the world- creating a brand
creating a lifestyle- woody allen film- reputation develops- celebs- attractiveness- lifestyle- 1920 jazz eara- fitzgerald would be there- with picasso- legendary reputation- links to gentrification- artisans
on the beach didn’t want to go there- seen for common people- get a tan- now different
mass tourism- the real south of france
develops a name- poetic- deep blue- relaxation
imagined community more
lifestyle- summer season- popular- americans
film festival
monte carlo- optimises opulence - wealth- Grace kelly - glamour - small space - exclusivity
bridget bardot- more skin exposed- transformed tourism
painters paint the area- giving a cultural perspective- modern art associated with this region
films- how to catch a thief - classic
Reading marino et al 2008
image can push people to visit a place - each destination has an image- essential for attracting tourists- creating added value- reinforce positive images- developed at two levels -organic or induced
in general people create their own image of a destination- due to general knowledge- feeling- media- social media- family friends
tourism identity with three S’s- sun - sea - sand
destination instantly evokes images of one of the world’s most glamorous and luxury regions- synonymous with good living
